article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
article thumbnail

The Crucial Questions Every Project Manager Needs To Ask – And The KPIs To Answer Them

YoungUpstarts

A report that can be filtered and aggregated by data points like team, portfolio, or customer, also acts as a KPI that allows teams to identify which projects need attention, which are profiting, and which are facing losses. How are team members performing and interacting?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visual Engagement Metrics: Your Optimization Secret Weapon

ConversionXL

That’s why mouse tracking tools introduced hover maps – as a way to democratize this information. A/B testing shows graphs and statistics, mostly at the aggregate level, but it doesn’t show you how users experience your page. Increasing these metrics is merely correlational with increasing conversion rate. Image Source.

Metrics 65
article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93
article thumbnail

Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? and generate a post mortem.

article thumbnail

What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. Share information.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Its effectiveness is measured by engagement and leading indicators, which are the usual metrics in this case (traffic, clicks, impressions, time on page, or branded search volume growth). How will you act? Gaetano DiNardi.

B2B 94