Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. Metrics are a problem.
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