ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. As often, it’s more of a people problem than a technology problem.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. During: Use event management software to add names and contact information of every new subscriber. Use social media analytical tools to track engagement over the course of your event. This is where you can really generate sales. Five of the best live events for small business are.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 69

SEO Search Generative AI Engineer 69

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 22, 2022

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mucker Lab

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Product 78

Product CTO Hire Startup Fractional CTO 78

Ben's Blog

JUNE 3, 2024

And unlike sales, marketing is not dependent on painstakingly building a person-to-person relationship with the customer (although maybe this will become easier in a world of AI-powered sales development representatives). GenAI-based software can and already is helping to bridge this gap. via Captions ).

Software 85

Software Sales Marketing Vertical 85

Women Entrepreneurs Can

MARCH 29, 2019

IoT technology allows manufacturers to connect software, integrated systems and devices from around the world. As IoT technology continues to help manufacturers create better products and build a stronger industry, it will remain key to an integrated approach that includes robotics, big data analytics and new operational technologies.

B2C 45

B2C B2B Technology Product Development 45

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website.

B2B 118

B2B Audience Software Review B2C 118

VC Cafe

SEPTEMBER 22, 2022

I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Sorry for the humbrag, but I’m proud to see Minute Media , our Remagine Ventures portfolio company (and our only later stage investment) on this prestigious list.

Software Review 109

Software Review B2C Open Source 109

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

Venture Chronicles

JANUARY 5, 2014

An open question that in unanswerable right now is the degree to which the infrastructure, service providers, and various data intermediaries serving b2b and b2c markets treat the government as a hostile actor. 3) Big data takes a breather. big data with just your stuff is rarely big data.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. Despite the common misconception, the goal of a demo isn’t always to make a sale. What types of demos are used, and are there correlations between B2B and B2C demo usage? Case study data collection.

Product 120

Product B2C B2B Email 120

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Step 2: Find the right email marketing software. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Using past data to qualify leads.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

OCTOBER 16, 2015

So you’ll see the longer forms, sales letter and actually you’re going to see a lot of pages that are long form. via Business of Software). Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. Home pages essentially acting as landing pages.

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This isn’t a rule for blog posts or other top-level pages, but consider it for sales or other bottom-of-funnel pages.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. He was a fellow Harvard computer science graduate and I was looking for a summer job in software development and found him through an alumni directory. and EBITDA margins are 47%.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. You can use native analytics in your video tool, Google Analytics or Google Tag Manager to measure your success.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. A MarTech stack includes software, apps, and online tools that marketers leverage to execute amazing marketing. You’re exposed to bold sales messages. Well-executed reporting drives analytical marketing action.

Analytics 124

Analytics Naming Metrics Campaign 124

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. You could use a graphic design software like Venngage to turn your blog posts into infographics for sharing. The result? 24% of their engagement today can be attributed to advocacy. Crowd-sourced content.

Social Network 49

Social Network Distribution Curation B2B 49

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

David Teten

MARCH 18, 2021

Foundry Group, investing primarily in “ Software and Internet ”, follows six major themes, e.g., Human Computer Interaction (HCI) or Distribution. Software is by far the most sought-after class, with 94% of VCs investing in it. software”); 43 invest in 2 types of technology (e.g., software” and “deeptech”), and so on.

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Long copy” doesn’t mean “long form sales page”. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Venture Chronicles

DECEMBER 15, 2011

Take care to structure your website so that every aspect of the content you are creating is designed to deliver a site visitor into a product experience or isolate them for followup through a traditional enterprise sales process.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110