Duct Tape Marketing

DECEMBER 20, 2022

Questions I ask Jenn Herman: [1:21] Why did you feel like you needed a new edition to your book? [2:26] 5:04] If you’re talking to somebody who understands the basics of Instagram, how do you advise them to use this edition of the book? [5:53] And so it's a very legitimate question to say, okay, what's new in the book?

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

MAY 2, 2024

Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:02): And that looks different for a B2C journey versus a B2B journey. It's time to transform your approach. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast.

SEO 69

SEO Search Generative AI Engineer 69

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT.

B2B 80

B2B Marketing B2C ChatGPT 80

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I record here the books I’ve read, not as diligently as I should.

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

JULY 22, 2020

An MVP’s goal is to help us uncover the most actionable and important pieces of information about our audience as quickly as possible. You’ll note that it still has the word “viable” in its name, meaning it’s still able to live on its own. Consider the example above, which is primarily for a B2B audience.

SCRUM 162

SCRUM Agile Customer Framework 162

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

YoungUpstarts

OCTOBER 10, 2012

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. In my book, “ The Hidden Wealth of Customers “, I provide a model for helping you find and cultivate them. Wrong message, wrong audience. Not necessarily.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. The book is still in production, so I haven't seen the whole thing yet.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

DECEMBER 15, 2022

That could be a podcast, it could be a book, it could be a TikTok show, whatever it is. (02:07): Probably I, and he, he's got a new book coming on January. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now.

Community 79

Community Framework Advisory Board Viral 79

Duct Tape Marketing

NOVEMBER 2, 2023

In fact, when Brian and Dharmesh were actually creating it and wrote the book Inbound Marketing, that's when Duct Tape Marketing was really around and I had a lot of conversations with them early on. Go to [link] and book your call today. And I know you've written a bunch of books, you have a podcast. That's right. So that's it.

Metrics 72

Metrics Analytics Forecast Software Review 72

Duct Tape Marketing

MAY 25, 2022

He’s also the co-author of a new book launching in June 2022 — Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. 23:15] Where can people connect with you and find out more about your work and your book? 21:56] Where are your favorite places to find AI tools? [23:15] Marketing AI Institute.

Artificial Inteligence 88

Artificial Inteligence Marketing Cofounder SMS 88

Duct Tape Marketing

JUNE 7, 2023

Her new book The Experience Mindset: Changing the Way You Think About Growth , explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova.

Employee 73

Employee Technical Review Advisory Board Sales 73

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Questions I ask Mary Sheehan: [01:46] Why you’re qualified to write a book about product launches? Like this show?

Product 58

Product Framework Technical Review Cofounder 58

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

Hearpreneur

SEPTEMBER 15, 2017

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. My company name is 3 Leaf Tea. The name is from when tea leaves get picked there’s often one two or three leaves and a bud.

Naming 99

Naming Entrepreneur Green LLC 99

Duct Tape Marketing

FEBRUARY 27, 2020

” I bought a book called Teach Yourself HTML in 24 Hours, and I didn’t realize that that meant like 24 days of one-hour sessions maybe. John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago.

Audio 57

Audio Boston Video HTML 57

YoungUpstarts

FEBRUARY 23, 2015

Next, the book digs into the different digital advertising options. Details of each step above are covered throughout the rest of the book. Online Audiences and Marketing Messages. B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem?

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Might as well dream up one that amuses the target audience.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. Might as well dream up one that amuses the target audience.

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

We’re gonna talk about the new book by both of them today called Killing Marketing: How Innovate Businesses are Turning Marketing Cost into Profit. So this is … How many books for you guys together? Robert Rose: Actually, believe it or not, this is only our second book together. So Joe, Robert, thanks for joining me.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

JUNE 23, 2019

Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? It doesn’t matter if it’s books or websites, but words do matter, so pick yours carefully. Give them a name.

Sales 110

Sales B2B Social Media Naming 110

Hearpreneur

MARCH 15, 2019

Our mission stems from our passion in creating automotive technology disruption, our vision of a more sustainable future and our belief in astoundingly desirable designs that the Fisker name has been known for all around the world. 12- Solve a problem in international B2B payments. Thanks to Dr. Geeta Fisker, Fisker Inc. !

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Duct Tape Marketing

MAY 1, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun Go to [link] ng24 to get a.BIO domain name for your link in bio page for less than $3 at Porkbun today. Visit DTM world slash scale to book your free advisory call and learn more. I found it. This is John Jantsch.

Channel 65

Channel Audience B2B Social Media 65

Duct Tape Marketing

APRIL 11, 2022

This approach was very direct and as a result, the customer had an easy time connecting my client to the names on his list. The benefits for B2B companies If you work with clients that also work with other professionals or have a B2B model, ecosystem balancing is a great option for you, but not only for referrals.

Programming 85

Programming Small Business Advisory Board B2B 85

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. 14:26] Why do you call this book the last great marketing strategy? [16:32] I don't know.

Community 81

Community Marketing Audience Networking 81

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

JUNE 29, 2017

Only a third of B2B businesses follow-up with their leads on a monthly basis. All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Give your list priority access to schedule a free consultation so you can develop personal relationships with members of your audience.

Email 64

Email Design Sales Widget 64

Duct Tape Marketing

OCTOBER 9, 2018

She is also the author of two books on this very topic, LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. The best way to get to know people on LinkedIn is to educate your audience.

Conversion 73

Conversion Sales Audience Social Network 73

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. A comic book version of the story. Why Should We Use An Explainer Video?

Video 122

Video Software Review Cofounder Metrics 122

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. Questions I ask Bob Glazer: [1:13] How would you define partnerships, and what are you offering new in the area of partnerships in this book? [3:29] In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. If emails aren’t hitting the mark with a particular audience, collectively brainstorm new ways to reach and engage customers. But don’t rely on numbers alone.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

DECEMBER 1, 2022

Questions I ask Ann Handley: [2:30] Why did you feel called to write an updated version of your book? [6:26] 6:26] What in the 8 years since your first book was released has changed the most about content? [13:33] Well, Ann Handley (02:09): I'm gonna start calling it that old and unapproved version of the book. Yeah, yeah, yeah.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

ConversionXL

JUNE 23, 2019

People judge the book by the cover and your website by its design. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. “Real people” means that there are photos, full names, what they do, their employer, etc. Website credibility checklist. Web design matters.

Reputation 132

Reputation Caching Design Community 132

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience.

Framework 73

Framework Audience Audio Elevator Pitch 73

ConversionXL

MARCH 29, 2016

Patrick Renvoise and Christophe Morin wrote a book called Neuromarketing about this in 2005. The book is a gold mine of information, consisting of both academic research and case studies. In the beginning of the book, they offer a sort of framework for marketing to the old brain. The beginning and the end. Visual stimuli.

B2B 48

B2B Framework Audience Advertising 48

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Visit DTM world slash scale to book your free advisory call and learn more. I found it. This is John Jantsch.

Artificial Inteligence 72

Artificial Inteligence ChatGPT Differentiation Technical Review 72