Up and Running

OCTOBER 2, 2012

Understanding them gets you one step closer to knowing how to deliver better value to your customers and defining your niche. Probably too many to count; beverage giant Coca Cola has a portfolio of more than 3,500 beverages: diet, regular, sparkling, still, fruit juice, fruit drinks, waters, sports and energy drinks, soy-based beverages, etc.

Offshore 89

Offshore Social Media B2C United States 89

David Teten

SEPTEMBER 5, 2014

I’ve written on the expert network industry a fair amount in the past: see How to Earn More Consulting Revenue from Expert Networks and How Executives Can Work with Private Equity and Venture Capital Portfolio Companies. We’re not mainly for B2B companies or later stage companies or anything like that. We kind of bring it all together.

New York 114

New York Technical Review Networking Advisory Board 114

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. That girl now has now has 200,000 paying customers and a profitable run rate of over $40M within 18 months of raising capital. A week or so ago, we launched the Key Hire Wire at First Round. How do you like them apples?

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. This could help that serendipitous partner find you or that prospect (either customer or talent) better understand what you’re doing and proceed with confidence.

Startup 120

Startup PR Cofounder Stealth 120

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 87

Marketing Affiliate Channel Software Review 87

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

View from Seed

JULY 28, 2015

Experimentation is critical because an early-stage company often can get early traction on new and less-well-understood channels that may not scale for larger companies. Early stage companies also often will exhaust early channels that work, or are working in channels that are evolving much more quickly.

Boston 120

Boston Marketing Early Stage Startup 120

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Hippoland

DECEMBER 16, 2016

Previously, he held multiple roles at SendGrid, a cloud-based email platform, that delivers billions of customer engagement emails each month for companies like Uber, Spotify, Tumblr and AirBnb. Our portfolio companies have gone on to raise >$1.2B Additionally, he led the company expansion to Latin America.

San Francisco 48

San Francisco Accredited Investor B2B Cofounder 48

Steve Blank

APRIL 1, 2020

Your customers will no longer be your customers. Your customers start buying. The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. Ask yourself: Are there now new customers, new services and new channels to pursue?

South Korea 334

South Korea Salary Business Model China 334

Duct Tape Marketing

NOVEMBER 2, 2017

Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. Online coverage has the added benefit of providing you with content worth sharing on your own channels, complete with the social proof of a third party endorsement. Invest In Photography. Enter An Award.

PR 67

PR Social Media New Zealand Ireland 67

Duct Tape Marketing

JULY 7, 2022

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing. The payoff for increasing your prices and retaining your customers and clients along the way is massive. Marketing Podcast with Jeb Blount. In this episode of the Duct Tape Marketing Podcast , I interview Jeb Blount.

Customer 85

Customer B2B Framework Sales 85

Feld Thoughts

MAY 30, 2018

Connect ‘18 is bringing together thought leaders and experts – from across industries and verticals – who are experts in the world of data-driven customer intelligence and marketing. The Rise of Augmented Humanity – the role artificial intelligence is capable of playing in creating deeper customer connections.

Denver 16

Denver Artificial Inteligence B2C Vertical 16

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. It tells you not to go after Customer Lifetime Value right away. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. What about people who might not yet be Walmart customers?

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

OCTOBER 22, 2015

No, the customers won’t come to you just because you build something. The harsh truth is that without a great brand and storytelling, no one can convince the customers to shell out money. You need to be good with one thing- creating and managing your product portfolio. Leave it to them to work their magic.

Hiring 100

Hiring Social Media Marketing B2C 100

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Not to mention how helpful they are to current or prospective customers!! You should have a robust strategy to earn compelling product reviews. Your employees should tell their stories.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 139

Analytics Aggregator Channel B2B 139

Hearpreneur

NOVEMBER 24, 2018

Sablotsky continued her professional career as Vice-President of Portfolio Development for Jacobs Investments, LLC. Her responsibilities included: strategic counseling, business modeling and deal negotiation for the various for medical startups in the portfolio and is a limited partner at NGT3 Medical Accelerator in Israel.

Founder 91

Founder Miami Cofounder 91

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Google Analytics can't save you if you already have the set up above or CoreMetrics Analytics + Explore or Unica's NetInsight OnDemand + Customer Insight + PredictivInsight ! Even with the tools we have, in the state we have them, we can be smart.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

MAY 26, 2020

Your business doesn’t serve a homogenous customer base. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population.

Architecture 95

Architecture Audience Social Media Campaign 95

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. Convert them to be revolutionaries for their companies and customers. 1 Customer expectations on the web are insane, will get super-insane. Aim to meet super-insane customer expectations and you'll future-proof your business.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It is really 88%. : ). A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 15, 2010

Starting points for a customer centric strategy. What are my customers telling me?) Note objectives, customer experience, suckiness. Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Starting points to start valuable analysis from.

Web 139

Web Analytics eCommerce Campaign 139

Up and Running

MAY 8, 2015

Onboarding typically starts from the moment a potential client views your online portfolio and reviews your rates. Implementing this phase will give you a bit more breathing room to begin with and will provide the potential customer with an added layer of security and confidence. Maintain communication. Provide a written report.

Management 60

Management B2C B2B Retention 60

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! I've used Sunbursts to do the same with keyword portfolios. What would you like to plot? Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

mashable.com

NOVEMBER 3, 2010

Kapor Capital’s expansive portfolio includes Bit.ly The firm’s portfolio includes the likes of Gist , Lijit , Brightleaf, Memeo, SimpleGeo , StockTwits and Zynga. Gary Vaynerchuk: Personal branding master and creator of Wine Library TV, Gary Vaynerchuk is also an angel investor with an expanding portfolio of companies.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Reid Hoffman

AUGUST 6, 2020

For example, we maintain this whole [CXO] customer group so we can bring customers to you and validate your approach, and make the investing process as helpful as possible. If you already have customers, it makes it easier to validate your value prop and initial product. Take B2B companies. Can you picture this future?’.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69