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Why You Should Be Doing Product Discovery

YoungUpstarts

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. How is it done? What is their size, industry and location?

Product 264
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How To Create A Winning Sales Strategy That Will Boost Your Business Growth

YoungUpstarts

A crucial factor when completing the early stages of your strategy is to carry out enough research so that you have a deep understanding of your target audience. The next step in forming an effective sales strategy is to identify which methods and channels will work best for selling to your audiences. Research the Market.

Sales 113
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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

If this happens, the risk of having an unpleasant experience is much higher, as an early stage startup cannot afford 7 months off the correct path. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Then there were also certain social channels that worked for awhile but didn’t stick. In the early days, StumbleUpon was a key part of the playbook. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. But HubSpot doesn’t even talk about that now.

Marketing 120
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. When a company is in a growth stage, focus product marketing in your marketing department.

Marketing 110
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Should You Pay Up for Team or Traction?

Rob Go

As an early stage investor, should you pay up for team or traction? When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team vs. early signs of traction? The Founders Perspective.

B2B 28
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Other times, they’ll focus on a particular channel or initiative.

Demand 95