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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. It’s like they thought about the attendees and what they need and then designed a format focused on them. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them.

B2B 94
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Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Demand generation owes a lot to inbound marketing.

Demand 95
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

The rise of the on-demand webinar has happened over the last ten years. We turn any video into an interactive webinar that you could set on a recurring schedule or join on demand. I mean, there, there's certainly a place for on demand because you know, you and I are talking it's 10 o'clock at night for you when you're talking.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Podcasts can reach your audience without demanding their full attention.

eCommerce 131