Occam's Razor

MAY 2, 2017

Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. It is pretty clear from their site that email is a very big deal for them – and an ideal very cheap marketing / acquisition strategy for them – hence the micro-outcome are Email signups.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JULY 15, 2015

It’s a precious commodity; your investment into your own company stock. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Others will use a percentage of the first sale.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. This works on email, too. Tips: Build your own device lab and keep it well-stocked.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

JANUARY 29, 2014

According to an article in Econsultancy , when a site has customer reviews, 63% of visitors are more likely to make a purchase & reviews produce an average of 18% uplift in sales. Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. image source. So don’t be shy.

Software Review 126

Software Review Stock Video Advertising 126

online.wsj.com

SEPTEMBER 23, 2012

Virtual Stock Exchange. Stock Quotes. based companies initially funded by venture capital between 2006 and 2011, 84% now are closely held and operating independently, 11% were acquired or made initial public offerings of stock and 4% went out of business, according to Dow Jones VentureSource. Most Emailed Feed.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

JANUARY 5, 2021

Butterfield built Slack with a mission of changing electronic communications and reducing or eliminating email usage. I had the good fortune of working for him at the very beginning of my career, when I joined PayPal (originally the X.com part Elon founded) as my first job out of college when we were still a fairly small startup.

Detroit 367

Detroit SEC Founder Affiliate 367

ConversionXL

JANUARY 23, 2013

Looking at not only web pages but also what can be done after the sale has been made to make customers come back again and again. So let’s begin (it’s preferable you read this email while DRUNK)! You sit down to write a “nice introductory” email like this: THE E-MAIL. Customers are real people.

Stock 105

Stock Software Review New York Sales 105

The Startup Magazine

APRIL 24, 2020

However, eCommerce is really coming into its own as of late, and most experts agree that the eCommerce sector will experience huge increases in growth , sales, and users throughout the following decade. While it might sound like something from a stock broker’s library, SDE is actually a pretty simple concept.

eCommerce 120

eCommerce Valuation B2C Revenue 120

The Startup Magazine

JULY 13, 2018

It refers to the checks, controls and reports that you exercise over anything that involves your stock, whether it be orders, shipments, purchases and adjustments. Costs here can range from time wasted on finding paper records or a spreadsheet file, to lost sales because of stockouts. Consolidate your sales channels.

Management 68

Management Cloud Stock Software 68

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales? I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

APRIL 7, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. Duct Tape Transcript. Listen to the salesman podcast, wherever you get your podcast.

Cofounder 75

Cofounder Hosting Networking Software Review 75

abovethecrowd.com

JUNE 2, 2021

forward 2022 sales which compares favorably with its top comparable $VEEV (which trades at 18X 2022 sales). They can’t sell the stock at this multiple and therefore that valuation is not available to them. That’s right, Party C, the group that Party B allocated stock to the night before at $67. So if 20.5X

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

OCTOBER 26, 2022

Discover the secrets and strategies of how your business can achieve the frictionless sale. We would have this graph like that, we'd get emailed out every day, be like, we hit this line, the graph we're gonna go buy grill so we can sit out back and grill. But if you're doing b2b, you're probably not on a phone doing it.

SMS 92

SMS Technical Review Channel Cofounder 92

conversionxl.com

FEBRUARY 4, 2014

How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales? I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 98

Analytics Software Review Conversion Video 98

conversionxl.com

SEPTEMBER 10, 2013

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Existing companies can segment their email database to reveal their most loyal customers. million in sales and selling an average of 1,000 items per day.

Customer Development 60

Customer Development Conversion Developer Customer 60

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Is this compelling enough?

Product 100

Product Michigan B2B California 100

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. They’re known for providing high-quality stock photography, and use this to their advantage within their carousel ads. Spotlight or dynamic ads. Message ads.

Campaign 129

Campaign Audience Advertising Conversion 129

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In its most recent quarter, the company processed the exchange of $923 million of sales, which equates to a $3.6B In 2017, the company reported sales of over $500 million. annual GMV.

Internet 88

Internet Matching Vertical Hosting 88

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. While these may seem like sturdy benchmarks, don’t put too much stock in them.

Video 122

Video Software Review Cofounder Metrics 122

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. In many cases, the goal of online marketing (especially for small businesses), is to directly increase sales by targeting potential customers using different online channels. Email Marketing. Direct sales. Search Engine Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Duct Tape Marketing

JUNE 1, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. Buy Adobe stock. Click on over and give us a review on iTunes, please!

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

APRIL 14, 2016

Amazon carried out their own research in this area and discovered that, for every 100ms of page load time, there was a 1% decrease in sales. On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Singularity. They shouldn’t. Simplicity.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

SEPTEMBER 21, 2015

Don't make a deal with the devil, stock photos are evil. The text/data rich horrid creations whose primary purpose in life it to try and work when emailed out. Second, when you email out your 58 slide data stuffed monstrosity, no one will read it. Don't make a deal with the devil, stock photos are evil.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). A search for "sales automation" shows a link for Zoho, leading me to the site below left. I can see the bra, prices, sale prices, and by clicking on the bra I can get a quick view with other details if I want.

Design 150

Design Software Review Technical Review Mobile 150

Growthink Blog

JUNE 14, 2017

If the answer comes back that sales would plummet as customers would leave for lower priced competitors, then the needed places where our offerings lack intrinsic and perceived value - because of operational inefficiencies and / or branding ineffectiveness - should become readily obvious. If not, send me an email to jay@jayturo.net.

Disintermediation 59

Disintermediation Business Model B2B Revenue 59

The Startup Lawyer

JANUARY 3, 2011

B2B Sales; Background in DB marketing, Loyalty marketing, Retail. · Stock options. If you are interested, contact the guys at Key Ring directly via email at info@keyringapp.com. This Dallas-based startup is looking for people to fill the following positions: · Ruby on Rails Developer. UI Designer / Graphic Designer.

Dallas 61

Dallas Hiring Ruby Stock Options 61

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shows me again if the product is in stock. Underneath are two, mostly likely stock, photos of Farmers "Chuck" and "Frank" bearing copy that is almost certainly lawyer-approved – it is bereft of any passion. Plus: No videos.

Web 164

Web Design Marketing Security 164

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Email Integration. Email marketing. Sendgrid : Need to send email out to users? They make sure that your emails never to go spam folders. Updated Business tools for Startups. Mockingbird.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Today’s copywriters can present a number of data points to take stock of their writing efforts, set goals and exhibit ROI.

Demand 47

Demand B2B Curation SEO 47

ConversionXL

OCTOBER 14, 2015

As a Stanford graduate student spending the majority of his time in a “brutalist,” and windowless office, Jonah Berger wondered why certain articles made the most-emailed list when others floundered out shortly after publication. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral.

Viral 48

Viral Semantic Campaign Framework 48

Both Sides of the Table

JANUARY 31, 2010

We were immediately thrust into a globally competitive market for B2B collaboration tools. I stayed up late every night after a day of meetings doing email until 3am so that I didn’t feel out of touch with our product and sales pipelines. a few days before the wheels came off of the market).

Entrepreneur 308

Entrepreneur Silicon Valley San Diego Non-Compete 308

Occam's Razor

FEBRUARY 28, 2017

Company did recover, their stock is doing fine. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. The closed loop with customer was too slow and loopy resulting in a slower understanding of impact. Humans are pavlovian.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

SEPTEMBER 30, 2020

The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. As a B2B business, we’ve struggled with this problem for a long time. The user browses a few product pages , checks sizes in stock, views some images, and adds some links to their iPhone Notes.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Basically, jargon is like the cheesy stock photo of the copywriting world. Or take two examples of email service providers… which one is easier to understand?

B2B 48

B2B Audience North America Boston 48