Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] So I have three consultancies that I operate. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. [07:17] What is you cross-channel acquisition strategy? [11:13] Ryan: Yeah, absolutely.

Channel 65

Channel Acquisition Framework B2B 65

Steve Blank

MAY 29, 2011

Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Startup Genome Report. Some of their key findings : 1.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

David Teten

SEPTEMBER 23, 2017

PEVCTech is partnering with Blue Future Partners to run the first large-scale survey of VCs’ technology stack. Johann Kratzer of Blue Future Partners , a fund of funds, observed, “The majority of the hundreds of funds we’ve diligenced rely predominantly on their relationships to source deals.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. With the help of advisors Ada Ryland and Wayne Lopez, we set up data-driven operation to get clarity on what and why we measured?—?and you win on 50% + 1 or you don’t…). and the outcomes. “If

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

APRIL 7, 2022

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. 20:05] Why wouldn’t you use a resource plan with your white label partners to some degree? [20:52] Yes or no? [17:51]

Cofounder 76

Cofounder Hosting Networking Software Review 76

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Closely partner with other marketing team members and the sales organization.”.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. That's right. It'll be in Boston from September 5th through the eighth.

Product 60

Product Framework Technical Review Cofounder 60

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Up and Running

OCTOBER 21, 2014

According to the SBA, 52% of all small businesses are home-based and of the 28 million small businesses in the US, 22 million of those are operated by people who consider themselves self-employed (they have no employees and no additional payroll). For B2B companies: Branding Business. You can do it even if you start from home.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Up and Running

NOVEMBER 23, 2021

Here, you are responsible for all order fulfillment-related operations like storage, order management, packaging, return processing, and so on. It is built upon the basic idea of outsourcing all storage and distribution operations to another company that specializes in the task. Self-fulfillment services or an external provider?

eCommerce 110

eCommerce Customer Retention Reputation 110

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. I tend to think of this group as distinct from the business advisors with whom you may discuss operational strategy, but all the better if there is an overlap in capabilities. In other cases, they may come from your channel partners or elsewhere.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. Hire technology partners of the tools you want to integrate.

Analytics 124

Analytics Naming Metrics Campaign 124

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Mark Suster GRP Partners Advice.

Software Review 53

Software Review Technical Review Startup 53

Up and Running

SEPTEMBER 19, 2016

Leveraging our financial skill sets, my partner and I started Harper Partners, a tech-enabled factoring company that helps innovative B2B businesses and startups fund their working capital. My partner and I also have daily check-ins to discuss more immediate matters. They were not operating experience.

Private Equity 60

Private Equity Acquisition B2B Partner 60

Reid Hoffman

JANUARY 13, 2021

The Greylock general partner and the host of The 20 Minute VC pick back up from a December 2020 episode of the popular podcast , during which Hoffman discusses his wide-ranging career and key lessons learned. If you’re a regular listener, you’ll know that Greylock general partner Reid Hoffman joined me on my show in November.

Incubator 36

Incubator IPO Networking Cofounder 36

Ben's Blog

AUGUST 17, 2020

A multiple is a company value divided by a metric. Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. This growth could be a function of product differentiation, go-to-market operations, sheer market size, new geographies, and expansion into adjacent categories.

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. With BrowerStack you fire up different configurations of operating system, display size and browser variation. Instead of running simple split tests, Myna operates using bandit algorithms.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Craze Productions.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103