ConversionXL

JANUARY 18, 2022

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. Here we see the relationship between brand marketing and product marketing.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. It also found that 84% of people were convinced to buy a product or service based on a brand’s video (a key step in securing loyal customers). It also gives Benefit the chance to sell the product. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. I’ve been working with a small team on a new CXL product, Adeft. But being right doesn’t create value; empowering others to succeed does.

Analytics 161

Analytics Acquisition Channel B2C 161

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

Differentiation 54

Differentiation Virginia .Net B2C 54

Both Sides of the Table

SEPTEMBER 19, 2013

But my take is this: We know that B2C crowdsourcing of tasks and products has started to play a transformative role in our economy from everything from Uber to Airbnb to TaskRabbit to DogVacay. I talked about Deliv in my LeWeb keynote because I found their model fascinating. Or what TechCrunch thinks. Take for example retailers.

B2B 331

B2B eCommerce B2C Differentiation 331

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. In the long ago I spent a brief period of time assisting Pertec, the San Fernando Valley company that bought MITS and its Altair product line. Price is no longer cost + markup = customer price.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] Whereas b2c, I mean m and MS has had a, has a community, right? Thanks for having me.

Community 82

Community Framework Advisory Board Viral 82

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Purchase: the customer buys your product. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

OnlyOnce

DECEMBER 14, 2022

When all the world is a task list, then report-outs are just volumes of tasks but tasks are not the same as productivity or results. Marketing is becoming increasingly complex and differentiated, and it can easily be a service center as opposed to a strategic function. This is related to my prior point.

B2C 62

B2C Differentiation Engineer Search 62

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Duct Tape Marketing

DECEMBER 23, 2016

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Oftentimes, customer service can be what differentiates you from your competitors and that’s not a good thing if you’re providing poor customer service.

Customer 28

Customer Software Review B2C Social Media 28

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

JULY 29, 2013

You’re supposed to demo the business, not just the product. The investors who come to Demo Day might nod politely when you talk about the features of your product. Does the solution DIFFERENTIATE from current competitors through a UVP? Can we confirm PRODUCT / MARKET FIT in the form of: i. Listen to what it tells you.

Asia 207

Asia Singapore Cofounder Incubator 207

Up and Running

MARCH 20, 2017

However, without market research, you are operating in the dark when it comes to your product and your customers. Without market research, you may spend many hours and many dollars trying to reach and speak to the wrong market, when it turns out your product or service is better received by another segment.

Social Media 116

Social Media Early Stage Audience Media 116

ConversionXL

FEBRUARY 12, 2015

Why are people doing what they’re doing on the product page? Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. They tend bees, arrange flowers, and any other number of hobbies that involve visual differential analysis. What’s the context?

Conversion 48

Conversion Analytics Software Review Hiring 48

The Startup Magazine

JUNE 26, 2018

These can increase patronage for your brand, product or services directly or indirectly. 1) Make it Flexible and Extendable: A good business name should be flexible and extendable: able to accommodate a growing portfolio of additional products, services or territories. Differentiation in this case is key. Brand recognition.

Naming 70

Naming eCommerce Startup Database 70

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. ’ Remember, you got to be successful, that’s a great place to be.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. ’ Remember, you got to be successful, that’s a great place to be.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Alexa and Cortana use Bing, while Google products and Siri rely on Google search. Target who, what, when, where, why, and how queries for your product or service. This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. Checking the “Prime” box drills that down all the way to just “over 9,000” results and choosing 4-star and higher rated products drills down to “over 3,000.” They get a curated selection for an affordable price. Again, it depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

AUGUST 21, 2019

Companies with a product-led growth strategy may focus on: Free-trial starts; New users. Watch a product demo. Your product may be expensive. Your product may have a steep learning curve. If I start a free trial now, there’s a chance I can get value from the product today. Product Aware. Schedule a demo.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 22, 2021

Are brand and storytelling important before product-market-fit? Do you think different categories or products require different timing in terms of adding on a marketer? Being guided and supported in finding the product-market fit and experimenting with messaging can shorten time-to-market and save valuable resources.

B2C 145

B2C Marketing Stealth 145

Mike Michalowicz

FEBRUARY 11, 2013

Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. Twitter Giveaways. The first person to answer wins.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Software By Rob

AUGUST 18, 2010

Not too long ago it seemed like every product I knew was offering some sort of free plan. The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. We want people to experience the product, the interface, the usefulness of what we’ve built. But is it the right data?

Software Review 78

Software Review Software Revenue Cofounder 78

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like.

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

JULY 9, 2015

For the purpose of this post, we’re assuming two things: your product is great (it is, right?) The jury is still out on which network is best for B2B versus B2C companies, but one thing’s certain: it’s still best to make this an option rather than a requirement, as some people will hesitate knowing their profile information will be shared.

Analytics 48

Analytics Conversion Software Review Email 48

Steve Blank

JUNE 23, 2021

I’ve always thought of the class as a minimal viable product – testing new ideas and changing the class as we learn. This allowed us to emphasize how to differentiate a technical spec from a value proposition and expand on the parts of the business model that are unique for science and engineering startups. Team TakeCare.

Lean 299

Lean Technology Artificial Inteligence Intellectual Property 299

ConversionXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

Differentiation 162

Differentiation Software Review United States Demand 162

Duct Tape Marketing

JANUARY 28, 2020

I think the production values and expectations are much lower than a lot of people think. ” And once we got them going on it, now it’s such a huge differentiator. Onboarding, you need to onboard people into your product or service obviously. And again, I don’t care whether this is B2B, B2C.

Video 39

Video Technical Review Software Review Colorado 39

Duct Tape Marketing

MAY 23, 2017

John: “Continuous optimization is a by-product of caring.” Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13] What’s going to differentiate between your hair salon and every other hair salon in the world? Bryan: I’m ready.

Tampa 35

Tampa Florida Customer Audio 35

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Craze Productions. For mobile backhauling applications, FibroLAN is now offering the Falcon SE product line. Fibrolan. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103