VC Cafe

MAY 4, 2021

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019. Spoon – audio live streaming.

Audio 139

Audio Software Review Open Source Social Network 139

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 74

Marketing Differentiation B2C PR 74

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Videos are great, and often underplayed in the B2B context.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Like this show?

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

MARCH 4, 2016

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. number of downloads. cost per download.

B2B 48

B2B Sales Technical Review Software Review 48

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

DECEMBER 15, 2022

Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. Cuz it's not just, you know, it's like when viral videos were like all the thing, everybody wanted to make a viral video, but why ? Connect with Liz on LinkedIn. Like this show? Duct Tape Transcript.

Community 81

Community Framework Advisory Board Viral 81

Both Sides of the Table

APRIL 21, 2020

Please download the episode here , if for no other reason than to make Harry happy :) but I’ve also included some quick notes below including a few notes I didn’t share in the podcast (and vice versa by the way? A “true crime” video game. Burn through your cash quickly at your peril. Let founders work some things out for themselves.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

MAY 24, 2023

10:29] Do you think video is the content format that everybody should use the most? [13:34] Andrew Barlos (03:23): The next one is you gotta build in video. um, I, I would say video's definitely not going anywhere. And by all means, we need to focus on short form and long firm video. Where do you see it going?

Social Media 78

Social Media Media B2B B2C 78

Up and Running

JUNE 8, 2021

Producing video content with global soccer/football stars , Adidas employs a universally understood concept of inevitable change and that to win, sometimes you have to create your own rules. Smaller businesses don’t need the massive appeal of B2C brands like Samsung or Ben & Jerry’s. Final thoughts on values in marketing.

Small Business 133

Small Business Marketing Japan Global 133

ConversionXL

AUGUST 21, 2019

When a prospect downloads your lead magnet , their journey to paying customer has only just begun—it may never finish. Benchmarks for download-to-customer conversion rates are scarce. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. Guide download confirmation from Iterable. Or at all.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Or, download a piece of software? Or, ask me to send you a video of my pain as I try to do that each month.). Bonus | Download: The team at Google has already spent loads of money on research to identify the mobile best practices, with loads of cool examples.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Both Sides of the Table

AUGUST 29, 2012

I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. You can watch on YouTube or download the podcast (for the gym!) or video podcast.

Southern California 279

Southern California Detroit Los Angeles California 279

Guy Nirpaz

NOVEMBER 15, 2011

IBM indeed has done just that, said Douglas Hannan, BU Executive at IBM: all 1,000 IBM sales reps have a web page with built in 2-way video and chat. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. They are also asked to get on Twitter and LinkedIn.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

JUNE 25, 2021

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . They began with 2,015 monthly downloads in September 2020.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. Like this show? Right, right.

B2B 81

B2B Marketing B2C ChatGPT 81

ConversionXL

JULY 7, 2020

Many are accessible in Canva, or you can download them to Adobe. For more detailed information, check out this video. But the opportunities on Pinterest are open to more than just B2C fashion and food brands. They have all the templates you’ll ever need, and you can create pins with a couple of clicks.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

JULY 20, 2015

Sit down with your team members and create a list of potential strategic partners using the B2B or B2C c hecklists. What eBooks, workshops, videos would the other businesses want to share with their audience and therefore introduce you? Create list of possible strategic partners. It is time to start brainstorming.

B2C 28

B2C Audience Partner B2B 28

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Video views. As the name tells, a video view campaign is all about the users who view your ads. Users can either open or download the app, with a single click. Facebook advertising.

Social Media 61

Social Media Media Marketing Lead Generation 61

ConversionXL

NOVEMBER 22, 2022

Traffic from Display and Video ads. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Use of a free trial, where the customer can easily download, or use a SaaS version of the full product to see if it works for them. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

FEBRUARY 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, hosted by Jason Bay and brought to you by the HubSpot Podcast Network. You couldn't do video and it just didn't work. Click on over and give us a review on iTunes, please!

Community 82

Community Marketing Audience Networking 82

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. In your case these might include videos people watch (See), car configurators people use (Think), handy guides they download (Think/Care), social amplification (Do) or follows (Care), and so on and so forth. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 91

B2C B2B Business Model Sales Cycle 91

Duct Tape Marketing

FEBRUARY 6, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. And so many people discover their things through Rand's posts or their team does videos and so forth. Click on over and give us a review on iTunes, please!

Engineer 63

Engineer SEO ChatGPT Channel 63

NZ Entrepreneur

MARCH 11, 2020

Prediction: As more companies pick up on a multi-channel approach, we’ll see the rediscovery of the phone – but in levels appropriate to the type of industry e.g. for B2C sales in SaaS companies, the phone may be required a lot less, sometimes not at all. Your customers’ digital journey is completely measurable.

Social Media 64

Social Media Channel Technical Review Sales 64

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). If your buyer downloads an ebook or signs up for a webinar, the Thank You page confirms the action that was just taken.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

OCTOBER 16, 2015

His primary goal, it seems, is to have visitors watch the video and familiarize themselves with his mission / vision. It’s realistic that a new, uncertain visitor could be convinced and ready to download Skype without additional information. Below the fold, there are multiple calls to action. Conclusion.

Conversion 48

Conversion Mobile Design Warrant 48

Mike Michalowicz

FEBRUARY 11, 2013

Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. Don’t be shy about creating a short but compelling video that succinctly explains your product or service. Content Marketing Strategies. Be On YouTube.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. For more guidance see the LTV post and download the lifetime value model.]. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Download the report” is easy to understand. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Don’t do that, either.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Or maybe you expect to see videos of farmers picking their produce or interviews to underline that Ragu is not a nameless, soulless corporate giant. Plus: No videos. Or say "lights, camera, videos" for YouTube. No sweeping photos.

Web 164

Web Design Marketing Security 164