Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And so if you've gotten away with lots of generic content and it's still working now, I wouldn't feel comfortable. (21:12):

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Unbounce online marketing blog.

API 167

API Viral Startup Retention 167

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 4, 2016

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

Duct Tape Marketing

FEBRUARY 24, 2017

From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of your audience.

Viral 54

Viral Campaign Social Media Audience 54

Duct Tape Marketing

DECEMBER 6, 2023

If you were to go to the shareholders or the board, they don't really care that there's a head of marketing responsible for active lead generation that ultimately is going to fall on the CEO's shoulders as to why the company isn't growing at a respectable rate. I started programming in flat file databases using a language called Perl.

Revenue 83

Revenue Campaign Audience Technical Review 83

Duct Tape Marketing

MARCH 19, 2012

In many ways we’ve become a society of data producers – every email, tweet, blog post, status update, link, purchase, listen, download and review is generating data about what we think, how we act and maybe even what we want for breakfast.

Small Business 64

Small Business Software Review Technical Review Cloud 64

Cracking the Code

NOVEMBER 10, 2009

Infrastructure-as-a-Service (IaaS) is the foundational layer of cloud computing, and includes raw storage, compute, backup, disaster recovery, databases, and security. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Blog Archive. at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

JULY 10, 2014

While you might not have access to your competitor’s customer database, there are more than a few methods you can use to find out what your competition’s customers think. Blog eCommerce Resources Landing Pages Lead Generation' Surveying Your Competition’s Customers.

Software Review 72

Software Review Lead Generation Design Campaign 72

Duct Tape Marketing

MAY 15, 2017

He’s an entrepreneur, marketing consultant and author of the weekly [00:01:12] monthly column on the clear voice blog. John: Yeah you’re starting to see the internet marketers that are creating courses on how to do chat bots for lead generation, so that’s usually a sign that something is on its way up.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

ConversionXL

JUNE 17, 2014

You may even write a blog post about them, or pitch a guest post to their blog in order to really get their attention. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database. & general notes (best performing content, big discussions, preferred media, etc).

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

You may even write a blog post about them, or pitch a guest post to their blog in order to really get their attention. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database. & general notes (best performing content, big discussions, preferred media, etc).

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

You may even write a blog post about them, or pitch a guest post to their blog in order to really get their attention. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database. & general notes (best performing content, big discussions, preferred media, etc).

Social Media 126

Social Media Media Marketing Database 126

A Smart Bear: Startups and Marketing for Geeks

JANUARY 15, 2010

I know I recently said your blogging platform doesn't matter , but it's not that it doesn't matter at all , just that it's not the primary driver of success and shouldn't be the first thing you spend time on. You'll need a Wordpress account but it also works on a self-hosted blog (like mine). Comment Relish. Auto-email ( once !)

HTML 216

HTML RSS Caching PHP 216

View from Seed

MARCH 3, 2016

Founders want to get things going, as content marketing helps with brand awareness and lead generation, but often they don’t have a realistic understanding of how much these marketing efforts cost or just how much effort they really take. Relevant Resource #2: Should startups blog? What are the gaps you want this person to fill?

Hiring 120

Hiring Marketing Startup Portfolio 120

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

Email 28

Email Video Software Review Database 28

Duct Tape Marketing

JANUARY 6, 2021

Writing a random blog post every couple of months, sending a one-off email promoting a new product, or following a content calendar sometimes —isn’t going to cut it. . Creating content for publishing on your blog. Write content for campaigns across various channels such as social media, email, and blog.

Hiring 83

Hiring Management Marketing Social Media 83

Duct Tape Marketing

DECEMBER 27, 2012

Without a list of email addresses in your database, email marketing can be quite challenging. Don’t Bother With Social Media Until You Have Email Marketing Nailed 3 Creative Ways to Grow Your Email List is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Email 74

Email SMS Software Review Churn Rate 74

ConversionXL

JUNE 17, 2014

You may even write a blog post about them, or pitch a guest post to their blog in order to really get their attention. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database. & general notes (best performing content, big discussions, preferred media, etc).

Social Media 79

Social Media Media Database Channel 79

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 12, 2010

I had been blogging for just over a year at that point, and had over five years experience running websites already under my belt, yet I had never created an email newsletter or list of any kind. My blog had over 1,000 RSS subscribers when I launched my list, and roughly 500 to 1,000 unique visitors dropping by each day as well.

Email 103

Email Affiliate Lead Generation Social Media 103

ConversionXL

JUNE 17, 2014

You may even write a blog post about them, or pitch a guest post to their blog in order to really get their attention. Finding The Raw Data To Build A Social Media Marketing Database. Building The Social Media Marketing Database. & general notes (best performing content, big discussions, preferred media, etc).

Social Media 69

Social Media Media Marketing Database 69

ReadWriteStart

DECEMBER 8, 2011

Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. Our audience of readers is full of entrepreneurs.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Duct Tape Marketing

JULY 3, 2014

Marketing Automation for Small Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The most frequently requested feature of marketing automation solutions is lead management. Many providers will charge you based on the size of your contact database. photo credit: iStock Photo.

Small Business 59

Small Business Marketing Lead Generation Campaign 59

Duct Tape Marketing

OCTOBER 24, 2013

9 Things You Probably Don’t Know About Text Message Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Mastrangelo – Enjoy! photo credit: Anna Bryukhanova.

SMS 69

SMS Marketing Mobile Campaign 69

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Crowdsourced database or app. Market segment hosted communities.

Marketing 70

Marketing Social Media Aggregator Database 70

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. generates the demand) for the target audience. Second, “lead” generation. Does that make the building a restaurant?

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. In the digital age, customers have more choices than ever on how, when, where, and with whom they buy.

Sales 63

Sales Social Media Marketing Media 63

Duct Tape Marketing

MAY 29, 2012

Write article, make presentations, blog and invite others, including your competitors, to share their views. Don’t worry about pleasing everyone, leaders take a stand, welcome all points of view and defend what they believe – and that’s where the value is created.

Social Media 73

Social Media Differentiation Design Database 73

Duct Tape Marketing

JUNE 14, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The technology is there to do this in small batches with hundreds of variations. 5 Practical Tips for Gett. :

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Occam's Razor

JULY 1, 2008

It's a tall order, but after two years of blogging why stop now. : ). What do I mean by that (to those of you who are not database geeks)? This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 11, 2014

product databases. Blog Lead Generation Adwords Ppc' You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets. site analytics data. webmaster tools query data. marketing material. website tags and categories.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Trigger: Use a contact database to find out where organizations are at in their development (e.g., Sales finds aligned accounts and works with marketing to create customized journeys. Individuals don’t make B2B buying decisions; groups do. Gates and weights.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 19, 2019

We also found a way to make our content more competitive in search: Guest blogging to build links to articles with the highest potential for conversion. Over time, we perfected our pitch, which helped us graduate from getting posts on good blogs to great ones. (At Guest posts to make content more competitive. Scaling the model.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Growthink Blog

APRIL 22, 2012

Your databases of those who subscribe to be contacted by you via email, Facebook, text messages, etc, are also assets to spend time and energy increasing. Systems - Who does what in your business? Get your company in a position to do these things, to pave the way for the new owner.

Product 78

Product Revenue Acquisition Database 78

ConversionXL

OCTOBER 4, 2021

Also, look for knowledge-based blogs that can help you navigate the platform with ease. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. . Customer support: Does the software allow for chat support if your team has immediate queries? What about social media support?

Email 136

Email Customer Marketing Software Review 136

www.foliomag.com

JULY 31, 2012

Lead Generation. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.

Social Media 40

Social Media Rhode Island Media South Dakota 40