Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

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Fractional CTO CTO Hire Technical Review Marketing 77

Startup Professionals Musings

MARCH 14, 2021

I saw some real insights in the classic book by Jeremy D. Viral marketing” and “word-of-mouth” are tools of disciples in business today. Luck and timing are inevitably less certain than product build schedules or marketing programs. How does an entrepreneur best deal with that environment? Create and leverage a chief disciple.

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Marketing Social Media Affiliate Viral 317

ConversionXL

AUGUST 11, 2021

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience. Start with demographic data.

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Audience Social Media Email Ruby 139

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

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Artificial Inteligence Marketing Cofounder SMS 90

The Startup Magazine

FEBRUARY 9, 2021

The Startup Magazine recently caught up with teen author Alex Jimenez, 14, of Chicago, USA, a first-time author who launched his new book, “The Big Idea” by Fig Factor Media Publishing. This book applies to anyone who wants to know the basics of business and thinks of becoming and entrepreneur. TSM: Hi Alex.

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Social Media Chicago Leadership Technical Review 116

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book ‘ Which way is North? 05:58] Explain how your book title ‘which way is north’ diverges from the common saying ‘find your true north’? [07:28]

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Marketing Conversion Global Community 71

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

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Marketing Product Audience Equity 110

YFS Magazine

DECEMBER 28, 2022

YFS Magazine YFS Magazine Chief Outsiders, a fractional marketing firm, has curated four seasoned fractional CMOs whose books deserve a place on every marketer’s book list. YFS Magazine YFS Magazine.

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Curation Marketing Sales 112

Duct Tape Marketing

DECEMBER 7, 2022

How Modern Marketers Earn Trust Today written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melanie Deziel. In this episode of the Duct Tape Marketing Podcast , I interview Melanie Deziel. Questions I ask Melanie Deziel: [2:25] How does trust fit into marketing? [3:37] Storyfuel.co.

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Marketing Audience B2B Framework 79

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Campaign CTO Marketing Social Media 149

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Questions I ask Jenn Herman: [1:21] Why did you feel like you needed a new edition to your book? [2:26]

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Marketing Social Media Video Technical Review 96

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

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Marketing Technical Review Social Media Audience 158

Up and Running

SEPTEMBER 24, 2018

As fall replaces summer, I know I become tempted to curl up with a window view of the falling leaves, a cup of tea, and a good book. When that happens, I like to turn to books that are not only engaging, well-written, and interesting, but also happen to be about business. It’s a great way to enjoy some “me time.”.

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Entrepreneur Angel Investor Virginia Oregon 65

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. 20:30] Where can people connect with you, find out more about your work and get a copy of your book?

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Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

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Small Business Marketing Technical Review SEO 93

deal architect

JUNE 5, 2023

I shared in this post that our research agenda is tracking four large software and services markets – vertical “edge” applications, applications for fast-growing global economies, custom development using low and no-code tools and Generative and other AI. The interest.

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Generative AI Vertical Global Customer Development 284

Feld Thoughts

JUNE 28, 2016

As John and I were talking, he slid his book, Where The Jobs Are: Entrepreneurship and the Soul of the American Economy , across the table to me. It’s a great book that every policy maker in government at any level should read. Fix Venture Capital by Fixing the IPO Market. They follow. Increase Startups Access to Capital.

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SBA Government Green Small Business Administration 102

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

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Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

FEBRUARY 11, 2021

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lisa Manyon. In this episode of the Duct Tape Marketing Podcast , I interview Lisa Manyon. Questions I ask Lisa Manyan: How does somebody become known as the business marketing architect?

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Marketing LLC Technical Review Framework 94

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

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Email SMS Marketing Channel 94

Duct Tape Marketing

JULY 16, 2020

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brian Kurtz. In this episode of the Duct Tape Marketing Podcast , I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

Direct Marketing 101

Direct Marketing Marketing Software Review Database 101

Brandanew

OCTOBER 9, 2022

The impetus of restarting writing here was driven by a couple of books I’ve been reading from Seth Godin. I won’t go into the details of these in this post, but that these books are worth a read and them some. Seth Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See. Now let that sink in.

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Community Restful Audience Marketing 130

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. The right book, read and implemented, can transform your life, business, and career. That all assumes you can find the right book. Cialdini also wrote an additional book exploring the 7th principle of persuasion.

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PPC Marketing Lean Differentiation 134

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

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Social Media Media Developer Marketing 142

Duct Tape Marketing

MAY 5, 2022

The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

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Operations Marketing Employee Software Review 56

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Metrics 319

Duct Tape Marketing

OCTOBER 4, 2021

The Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.

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Engineer Marketing Hosting Customer 76

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

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Customer Marketing Social Media Channel 431

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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Marketing Revenue Matching Viral 333

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

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Lead Generation SEM Viral Marketing 285

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

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Customer Marketing Harvest Advertising 261

Duct Tape Marketing

JUNE 11, 2020

How to Add Affiliate Marketing to Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt McWilliams. In this episode of the Duct Tape Marketing Podcast , I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.

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Affiliate Tennessee Nashville Marketing 82

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Sorry, John.).

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San Diego Marketing SEO Social Media 54

Duct Tape Marketing

OCTOBER 4, 2023

Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast , I interviewed ​​Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing.

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Developer Chicago Email Metadata 86

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

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Small Business Marketing Audio Networking 82

Duct Tape Marketing

MARCH 17, 2020

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer. Follow on Facebook.

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Partner Affiliate Marketing Technical Review 77