Remove B2B Remove Business Model Remove Cost Remove Retention
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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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2023-2024 B2B SaaS Benchmarks

VC Cafe

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies.

B2B 78
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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

Any place with a fixed cost that relies on foot traffic will come under pressure. Cut costs to stay alive for 24 months. Payroll costs/other variable costs. Remember, a year from now no one wants to be the CEO of a company out of business whose lament is, “I did what the board told me to do.”. External Assessment.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Activation. Gamification.

Retention 113
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The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. So no, this upside-down business model isn’t what a SaaS business should construct. So these costs are amortized over the customers you do land.

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The Modern Approach To Account Based Marketing

ConversionXL

If you’re selling B2B, you know it’s a wide and competitive market. As a company selling to other businesses, you can be selling a relatively straightforward piece of technology “off the shelf” to small businesses to the end-user who is also paying for it. Is ABM right for your business? Who does ABM make sense for?

IP 98
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The Science of Increasing Customer Loyalty

ConversionXL

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). First Ask Yourself, “What’s the Cost of Switching?”. Here’s how A.G.

Customer 114