The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. However, amidst the frenzy of attracting fresh clientele, many startups overlook a critical aspect of sustainable success – client retention.

Retention 147

Retention Reputation Startup Social Network 147

Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. When you give them your proposal, they’ll have first-hand experience of how much money can be saved in the future by employing an expert rather than by cost-cutting. Show them you’re a dynamic business.

Sales 152

Sales Audience Social Media Email 152

YoungUpstarts

JANUARY 7, 2018

The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Normally, when I am talking to the founder of any startup trying to figure out what they need to do, one of the things I always try to do is understand their business at its core. Define what you need from a metrics and reporting standpoint.

Metrics 225

Metrics Startup Retention Acquisition 225

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 10, 2013

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. Its tough for a growing SaaS business to ascertain whether or not it’s truly profitable.

Metrics 238

Metrics Revenue Flash Later Stage 238

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

Both Sides of the Table

OCTOBER 10, 2011

They are potentially different business models. The decision to split the businesses : 3 out of 5 stars. I really like the clarity of two business units – whatever you name them. Perhaps they should have just created business units called: Netflix DVD & Netflix Streaming. No, probably not. ”).

Customer 287

Customer Technical Review Caching PR 287

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? Especially when you’re busy managing several large and small functionalities that form just a part of the entire selling process. What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

A Smart Bear: Startups and Marketing for Geeks

AUGUST 20, 2013

This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article about SaaS metrics without running into LTV — The L ife t ime V alue of a customer. Which method?

Retention 262

Retention Metrics Revenue Bandwidth 262

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. It combined bundles of data, calls, and messages–which you’d usually get only with a long-term contract–with the flexibility of a contractless PAYG model. Image source ).

Customer 85

Customer Community Revenue Software Review 85

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. MRR is a crucial metric for measuring the growth of a SaaS business. Customer acquisition cost (CAC): CAC is the money a company spends to acquire a new customer.

Design 105

Design Product Churn Rate Architecture 105

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0,

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). Below is an example of a useful financial output summary located within an assumptions tab: 18) Output key metrics, not just financial statements.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Chargify Business Intelligence took this four to six hour weekly project and turned it into a 10-second refresh.

San Antonio 67

San Antonio B2B Texas Ireland 67

ConversionXL

MARCH 29, 2017

If you don’t have a validated product or business model yet, stop here. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. There are a lot of different ways to approach this, depending on your business model and your goals.

Marketing 48

Marketing Distribution Retention eCommerce 48

Women Entrepreneurs Can

DECEMBER 7, 2021

If you have the intention to grow by bringing investors on board, you will need a business plan to pitch your business as a worthwhile investment. Create a solid business plan to help map out your business models and keep your start-up on track with its goals. Do Have Performance Metrics.

Founder 59

Founder Startup Metrics Reputation 59

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. KPIs are metrics, but not all metrics are KPIs; the terms aren’t mutually exclusive.

Metrics 121

Metrics Acquisition Conversion Revenue 121

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Every board meeting, the metrics of success change. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

The Startup Toolkit

NOVEMBER 15, 2012

So here’s another way of thinking about the stages of a startup in visual terms using the business model canvas[2]. Important Business Question #1: does anybody care at all and will they pay us? In cases like that, you can just tick off that bit of the model and move on to other questions.

Startup 55

Startup Business Model Retention Acquisition 55

Steve Blank

FEBRUARY 26, 2020

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. Business Model. Expenses?

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

Ben's Blog

MAY 15, 2020

Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. What are those metrics?

Founder 36

Founder Conversion Technical Review Cash Position 36

Gust

DECEMBER 27, 2012

You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention. You should have a crystal clear understanding of your business model and your financials.

Software Review 164

Software Review Term Sheet Technical Review Angel Investor 164

ConversionXL

AUGUST 19, 2014

Custom Dimensions are meant to describe data in a way that is custom tailored to one’s business model. Custom Dimensions are essential for creating a data model that is will allow you to answer business questions. Custom Metrics. As with Custom Dimensions, Custom Metrics are defined in the Admin section.

Analytics 133

Analytics Management Metrics HTML 133

Duct Tape Marketing

APRIL 7, 2022

Marcel Petitpas (04:22): Yeah, it, it's a really tough question because so much of this comes down to the nuance of the business model, but the way that I encourage people to think about this is number one, focus on four key areas of the business. And that's mostly gonna be the labor cost of the work that we do for clients.

Cofounder 74

Cofounder Hosting Networking Software Review 74

Venture Chronicles

JUNE 10, 2011

Customer Lifetime Value (CLV) is an important metric in any SaaS business, it explains the potential for profitability and more directly the extent to which a company should spend to acquire customers, measured as Customer Acquisition Cost (CAC).

Analytics 36

Analytics Forecast Retention Metrics 36

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower.

IP 98

IP Marketing Technical Review Software Review 98

The Startup Magazine

FEBRUARY 24, 2019

SaaS business models differ from all others in that they get revenues over an extended period of time. As such, most entrepreneurs focus all their energies on customer retention. They mistakenly believe that focusing on the final stage of a customer lifecycle will yield business growth. The Model at Work.

SQL 88

SQL Metrics Business Model Revenue 88

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. Is it attracting customers but failing to retain business? The Metrics That Matter. Customer Acquisition Cost (CAC).

Software Review 48

Software Review Metrics Revenue Acquisition 48

The Next Web

AUGUST 10, 2013

The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. By firing events on every action, you can get metrics that track Call-to-Action buttons and compare their performance to find out which one can be optimized. It’s a fantastic way to validate your ideas by using just pen and paper. “One

Cofounder 157

Cofounder Guerilla Startup Analytics 157