Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? Painful and invaluable” was her reply.

Marketing 312

Marketing Audience Technical Review PR 312

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) They had 16 interviews with target customers (Zynga, Yahoo, VMware, Walmart, Zeconder, etc.) If you can’t see the slides above, click here.

Customer 236

Customer Business Model Nebraska Cloud 236

Steve Blank

JULY 25, 2023

In this case Wicked doesn’t mean morally evil, but refers to really complex problems, ones with multiple moving parts, where the solution isn’t obvious. This post previously appeared in Poets & Quants. I just spent a month and a half at Imperial College London co-teaching a “Wicked” Entrepreneurship class.

Lean 294

Lean Chile Ukraine Spain 294

Steve Blank

JULY 13, 2021

Founders of startups (and new ventures inside existing companies) are searching for product/market fit and a repeatable and scalable business model. An entrepreneur must start with the belief that all their assumptions are simply hypotheses that will undoubtedly be challenged by what they learn from customers. experiential.

Lean 435

Lean Agile Business Model Business Plan 435

Steve Blank

JULY 9, 2015

The reality is that healthcare customers know that startups’ portals are likely hosted by AWS, Azure, or Google, and therefore pose security and privacy concerns. My reference points on these startups are digital health startups and small device startups that gather data from patients remotely. In wanting to do so, they overlooked.

Startup 120

Startup Early Stage Azure Lean 120

Steve Blank

MARCH 15, 2011

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? Their business was a robot lawn mower. Stay tuned.

Business Model 237

Business Model Nebraska Peru Germany 237

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. into a higher-level category using the term “tradespeople.”

Customer 421

Customer Marketing Lean Vertical 421

Steve Blank

FEBRUARY 13, 2024

In addition, they’ve created an entirely new $85+ billion subscription business model; the App Store, iTunes, Apple Care, Apple Pay, Apple Cash, Apple Arcade, Apple Music, Apple TV. It’s hard to remember, but the first version of these products launched with serious limitations that follow-on versions remedied.

Search 265

Search Marketing Forecast Burn Rate 265

Steve Blank

JANUARY 28, 2020

They operated this way because their existing business models didn’t allow them to initially profit from those opportunities – so they ignored them – and continued to chase higher profitability in more-demanding segments. Here again I referred to Christensen’s work not only in the Innovators Dilemma, but the Innovators Solution.

Lean 429

Lean Business Model Government Agile 429

Steve Blank

FEBRUARY 9, 2012

In fact, you could say that all that remains from my last book are the four steps of Customer Development. Integrates Alexander Osterwalders “Business Model Canvas” as the front-end and “scorecard” for the customer discovery process. Startups search for business models, exisitng companies execute them.

Entrepreneur 291

Entrepreneur Lean Business Model Customer Development 291

Steve Blank

NOVEMBER 27, 2012

The class teaches the three basic skills all entrepreneurs need to know: business model design. customer development. Some general customer development slides click here. The Startup Owners Manual written with Bob Dorf, has become the step-by-step reference manual for anyone even thinking about a startup.

Open Source 335

Open Source Silicon Valley Lean Customer Development 335

ConversionXL

OCTOBER 30, 2014

In other words, customers were satisfied but they weren’t referring new business; why? Partly, it’s because many of the advisors didn’t understand their own customer segments & therefore couldn’t learn more about why or when they were referring new business. image source. .

Programming 107

Programming Marketing Analytics Portfolio 107

Steve Blank

JULY 1, 2014

a language corporate innovation groups can use to communicate to business units and finance. Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. data that investors, accelerators and incubators can use to inform selection.

Sacramento 308

Sacramento Framework Customer Development Lean 308

Steve Blank

MAY 14, 2012

The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. They learn from the results of each test, refine the hypothesis, and test again—all in search of a repeatable, scalable, and profitable business model.

Balance Sheet 335

Balance Sheet Business Model Customer Development Metrics 335

Steve Blank

SEPTEMBER 2, 2010

startups search for a business model, large companies execute an existing one. They can be the scorekeepers in Customer Discovery and Validation as the company iterates and pivots the business model and refines the minimum feature set. In a startup they will be part of the Customer Development team.

Silicon Valley 262

Silicon Valley Management San Francisco Product 262

Steve Blank

SEPTEMBER 13, 2010

The recruiter verified all the references and he completely checked out. Even when we went out to dinner before we hired him he said, he said he read the Four Steps and couldn’t wait to try this Customer Development stuff.”. “So Every time we iterate even a small part of our business model or product he gets upset.

Startup 313

Startup Business Model Customer Development Bandwidth 313

Steve Blank

AUGUST 26, 2010

Customer Development is a stupidly simple idea. Unlike a traditional business book, The Four Steps is more akin to a reference manual for how to “engineer&# a startup – from the initial search for a repeatable business model all the way through the management techniques to transition to a company.

Customer 235

Customer Customer Development Business Model Developer 235

Steve Blank

MAY 26, 2009

So I’d still rather refer to “industries&# and “markets&#. Vertical Markets 1: Bad Advice – All Startups are the Same In the past entrepreneurship was viewed (and taught) as a single process, with a single approach to creating a business [.] [.] The verticallity of a particular market refers to its height in the tree.

Vertical 151

Vertical Silicon Valley Intellectual Property RSS 151

Steve Blank

NOVEMBER 15, 2011

Our Lean LaunchPad class teaches scientists and engineers that starting a company is another research project that can be solved by an iterative process of hypotheses testing and experimentation built around the business model / customer development / agile development solution stack.

Silicon Valley 243

Silicon Valley Lean Customer Development Business Model 243

Steve Blank

DECEMBER 14, 2012

The class was designed to teach educators (and the entrepreneurs that support them) the Lean LaunchPad approach (Business Model Design, Customer Development and Agile Engineering) for teaching entrepreneurship. Instead, we should first focus on searching for the best business model and validating our assumptions.

Developer 302

Developer Arizona Lean Business Model 302

YoungUpstarts

OCTOBER 10, 2012

Even customers who identify themselves as “promoters” in customer surveys — saying they’d be highly likely to refer your firm to a colleague or friend — aren’t actually doing so. Two studies have shown that only about 10 percent of promoters actually refer profitable new customers.

Customer 154

Customer Fractional CTO Canada Technical Review 154

steveblank.com

JULY 8, 2011

It’s more reference material. Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. Jeff skinner Faculty, London Business School. Thus, these pages.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Steve Blank

JANUARY 21, 2013

First, it allowed us to use the classroom time to dive deep into each team’s discovery narrative as it related to that week’s section of the business model canvas. I think you will see the work of some talented and determined entrepreneurs who have honed their customer discovery and customer development skills to an impressive level.

Lean 284

Lean Cofounder Dividend Business Model 284

Steve Blank

MARCH 25, 2011

Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. and report the results of face-to-face customer discovery. Syllabus is here.

Cloud 232

Cloud Intellectual Property Lean Customer Development 232

Steve Blank

AUGUST 8, 2016

I remember selling Angela Lee at the Kellogg School of Business, and Angela referred it to someone at Wharton, who referred it to someone at Columbia and Duke, and the rest is history. . Ironically, though, academics are horrible customers. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 146

Cofounder New York City Entrepreneur New York 146

Startup Lessons Learned

SEPTEMBER 30, 2008

I am very impressed and will use this and a direct reference many times. For example, how are you going to explain that component drive architecture like.NET isn't going to work for cross platform open open source business models? However, they insisted on using a platform that totally contradicted their business model.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

JULY 29, 2009

Leverage product development with open source and third parties. Financial leverage refers to investing that is supplemented by borrowed money. Similarly, product development leverage refers to situations in which our own work is fortified by the work of outsiders. Technical debt only refers to the latter.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Steve Blank

AUGUST 8, 2016

I remember selling Angela Lee at the Kellogg School of Business, and Angela referred it to someone at Wharton, who referred it to someone at Columbia and Duke, and the rest is history. . Ironically, though, academics are horrible customers. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 120

Cofounder New York City Entrepreneur New York 120

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.aaronkharris.com

SEPTEMBER 12, 2011

Skipping ahead a bit Suffice it to say that we spent much of the last few months on customer development, a topic which merits its own post, and at which I think we’ve done a decent job. If all that cleared, we started talking to references to challenge or verify our picture and what we’ve learned.

CTO Hire 40

CTO Hire New York City .Net Cofounder 40

Startup Lessons Learned

APRIL 18, 2010

Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers , and a disciplined approach to product development.

Lean 167

Lean San Francisco Continuous Deployment Startup 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. Patrick: Exactly.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

YoungUpstarts

AUGUST 15, 2017

Your superusers are those customers who show up a lot, send you support requests, submit the most comments in your brand’s community, speak at your events, serve as references, and send tons of new members your way. These valuable members do a lot of the heavy lifting for you. Build a path to superuser status.

Community 124

Community LLC Customer Developer 124

ReadWriteStart

MARCH 27, 2011

Unlike Lean startups, their priority isn't to learn in order to create a scalable business model. The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). This is lean development without any customer development.

Lean 144

Lean Startup Agile Coder 144

Occam's Razor

APRIL 8, 2013

It means you're relevant to the business, and if your trip around the cycle is successful, you'll have helped the organization get closer to its goals. Another way to find the metric you want to change is to look at your business model. The business model also tells you what the metric should be.

Metrics 156

Metrics Analytics Lean Churn Rate 156

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The driving force helps shape technology choices, importance of design, market segment, and business model as well as company culture, growth plan and exit strategy.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

blog.startupsquare.com

APRIL 13, 2010

2 Comments Tags: Customer Development , lean startup , pivot , Strategy. Having gone through 51 iterations of my mockups and gathered as much as feedback as I could with our primitive alpha, I feel confident about our basic customer problem hypothesis. All of them refer to who you’re selling the product to.

Lean 40

Lean Startup Cofounder Architecture 40