Steve Blank

APRIL 7, 2016

When your customers are grabbing your Minimal Viable Product out of your hands, it’s time to launch the product. The radio show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Steve : So while raising money, you were running a branding and a customer-acquisition campaign.

Cofounder 120

Cofounder Entrepreneur Morocco Arkansas 120

Steve Blank

NOVEMBER 8, 2010

In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. In today’s language of Customer Development , a TiVo positioned as a segment of an existing market (VCR’s) was a no brainer. Except there was one problem.

Hockey Stick 276

Hockey Stick Customer Development Silicon Valley Networking 276

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. With explainer videos, visitor’s chose to be on your channel.

Analytics 134

Analytics Video Matching Conversion 134

Hippoland

DECEMBER 5, 2012

Customer Development. When I first started customer development , it was really daunting. I would often have to cold-call and approach random people I didn’t know to do these customer interviews. We needed to keep campaigns straight and keep track of who paid and who needed to be paid. Growth Hacking.

Founder 90

Founder Cofounder Advertising Customer Development 90

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. They created the “Intel Inside” campaign. Filed under: Customer Development , Marketing. Create awareness for potential acquirers of our company.

Marketing 316

Marketing Audience Technical Review PR 316

Steve Blank

MARCH 29, 2016

the FEC deals with campaign finance information, regulating and disclosing all that information. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Filed under: Customer Development , SiriusXM Radio Show. Steve : So other people can suck out data from their site? Hillary : That’s exactly right.

Small Business Administration 120

Small Business Administration SBIR United States Entrepreneur 120

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information.

Analytics 167

Analytics Lean Widget Metrics 167

Steve Blank

OCTOBER 11, 2016

We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working. Through that process, I lost a lot including some relationships with individuals, and I started to develop symptoms of acute anxiety. . Tune in Thursday, Oct.

Columbus 248

Columbus Entrepreneur Ohio Cofounder 248

ReadWriteStart

FEBRUARY 17, 2011

OrangeScape positions itself as an Application Platform As A Service (APaaS) provider, and has some marquee customers in India including Unilever, Citibank, Pfizer, AstraZeneca, and Sterlite. They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States. Building new apps is also not as simple.

Entrepreneur 114

Entrepreneur India Silicon Valley Massachusetts 114

Steve Blank

MARCH 19, 2009

I wanted to understand how customers bought our products. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. Market messages to indirect sales channels are just like that. The result is usually hilarious.

Silicon Valley 210

Silicon Valley RSS Software Review Technical Review 210

Steve Blank

OCTOBER 11, 2016

We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working. Through that process, I lost a lot including some relationships with individuals, and I started to develop symptoms of acute anxiety. . Tune in Thursday, Oct.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. You might also get immediate access to channels that might have otherwise taken years to break into. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

OCTOBER 10, 2016

She and her team ran a successful Kickstarter campaign, went through the Techstars Boulder 2015 accelerator program, and recently closed a $3 million financing round with The Foundry Group. . That was enough to get our Kickstarter campaign going. By the end of the 45-day campaign, we had 1,200 pre-orders.

Entrepreneur 265

Entrepreneur Cofounder San Francisco Campaign 265

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to.

San Francisco 168

San Francisco PR Lean Early Stage 168

Steve Blank

OCTOBER 10, 2016

She and her team ran a successful Kickstarter campaign, went through the Techstars Boulder 2015 accelerator program, and recently closed a $3 million financing round with The Foundry Group. . That was enough to get our Kickstarter campaign going. By the end of the 45-day campaign, we had 1,200 pre-orders.

Entrepreneur 120

Entrepreneur Cofounder San Francisco Campaign 120

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

VC Cafe

SEPTEMBER 5, 2012

In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign. Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

SEPTEMBER 29, 2016

In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms.

Software Review 28

Software Review Campaign Advertising Social Media 28

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. With explainer videos, visitor’s chose to be on your channel.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

SEPTEMBER 24, 2020

If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Let’s walk through them. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

SEPTEMBER 10, 2012

“ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. If you run an e-commerce site, you want to see which channels are performing the best. Talk to people. Ecommerce report.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Granted I have not done any customer development interviews here, and I’ll just go with what I think. That’s a good idea. Sign me up!

PPC 132

PPC Mobile Conversion Stock 132

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Jason: Okay.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

MAY 22, 2014

If you don’t have customers, our articles on customer development & writing compelling copy when you don’t have any customers , to help you to start getting people to buy. Recommended Reading: It’s Not a Conversion Problem, It’s a Customer Development Problem. Change One Variable at a Time. image source.

Software Review 116

Software Review PPC Analytics Search 116

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

maplebutter.com

JANUARY 8, 2013

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Curate great links for your ideal customers and share them 3 times per day. The thing about Facebook is you never know what image is going to work, so try a lot of them. 1) Hire A’s.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Customer Development. Roku Channel Store. Codeacademy. Lean Methodology Sources.

Software Review 53

Software Review Technical Review Startup 53

Steve Blank

JANUARY 4, 2012

From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses.

Silicon Valley 336

Silicon Valley Distribution Washington Channel 336