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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on.

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50 Must Have Features to Include in Your Small Business Website

Brandanew

About Guest Author: Piyush Mangukiya is the founder and Managing Partner of 99MediaLab, a Virginia inbound marketing agency helping small businesses with mobile responsive websites, SEO, social media marketing and PPC campaigns. You will need to optimize a feature set for your business and keep it consistent with your brand.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning. Thanks to David Cohen, Flower Station !

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Popular Marketing Techniques for Small Businesses

The Startup Magazine

By incorporating these striking images, small businesses can create visually appealing and memorable marketing campaigns that stand out to their audience. Personalization and segmentation of email lists can also enhance the effectiveness of the campaigns, making the recipients feel valued and understood.

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Beyond SEO: How To Bring People To A Business Site

YoungUpstarts

Try PPC Campaigns. Co-market white papers or webinars with partners who build complementary products. Start a Loyalty, Referral or Brand Ambassador Program. Within those newsletters, companies will often offer incentives for continuing to patronize their business. It makes customers feel valued and rewarded.

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