article thumbnail

Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it.

Retention 158
article thumbnail

9 Effective Strategies To Upscale Your Business 

The Startup Magazine

This also helps to establish trust among your staff, who will be much more motivated to stay and grow with the firm, keeping your talent retention levels high, which is especially crucial in every sector. Cybercriminals can attack any size business, small, medium or large, harming the brands’ reputation and consumer relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

However, amidst the frenzy of attracting fresh clientele, many startups overlook a critical aspect of sustainable success – client retention. Given that millions of startups are born every year, client retention has become more vital than ever for such new businesses.

Retention 148
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. Image source ). Data-driven targeting.

article thumbnail

7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

Retention 111
article thumbnail

Essential Tech Tips For Businesses

The Startup Magazine

Digital attacks and scams have risen dramatically of late during COVID-19 and a successful attack could cause significant operational, financial and reputational damage to your business. Businesses should also be looking to invest in green technology as a way to reduce their environmental impact, improve their reputation and reduce costs.

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on. By campaign of first order. Marketing campaigns and promotions.

Retention 126