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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

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30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

Their marketing campaign has been quite strong and, while many features are the same, it offers a competitor, which makes both platforms better because of how hard they must work to stay on top. campaigns with my CallScaler solution. Thanks to Shaun Connell, Rental Property Calculator ! Thanks to Curran Van Waarde, CallScaler ! #13-

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Weekend Favs June 3

Duct Tape Marketing

UpViral – This referral marketing platform is designed to run effective and profitable viral marketing campaigns and help businesses of all sizes generate more site traffic, increase their customer base, and boost sales with its leads and templates.

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Growth Hacks To Take Your Content Marketing To The Next Level

YoungUpstarts

Identify Which Content Will Secure You an Outbound Link. One of the ways to do that is by making the content go “viral”. This theory was developed by Jonah Beger and he pointed out six components of viral marketing: Social Currency. It is said, if there is a will, there’s a way! So gear up, and let the learning begin.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Lookout – SaaS provider of security and data back-up services for smart phones. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch. Total Raised: $9.64mm. Total Raised: $17.7mm.

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Why My Crowdfunding Campaign Failed

Up and Running

Crowdfunding has a reputation as an accessible way to secure funding for startups and small businesses. For every story of someone whose project went viral and exceeded its goal in the first few hours, there are several from earnest entrepreneurs whose crowdfunding efforts missed the mark. Anyone can do it, right? What went wrong?