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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

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Top 14 Sites to Promote Your Startup

ReadWriteStart

In New York, San Francisco, and the world over, investors are having lunches just talking about it. Most of all, they have a strong community of followers who are hungry for new information about apps, software, and new startups. Why it’s great: Springwise is a great website to promote your app or software.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. Small retailers are the bedrock of our communities, and consumers will still choose to shop retail when the experience is worth it. A community connection, and as Troy Burch puts it, a much needed reminder of their WHY.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Building a community. Another approach is to create your own captive audience by building an engaging Facebook community. Growing a community of this size is a long-term play. Consider supplementing this with activity in existing communities. Tapping into an existing community.

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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

By Raj Subramaniam, Executive Vice President, Global Marketing and Communications, FedEx Services. There’s increasingly an omni-channel approach to purchasing. Globally, m-commerce accounts for 35 percent of all retail e-commerce transactions(5), and is projected to rise to 47 percent by 2018(6). Omni-Channel Retailing.

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Don’t Sleep on Lightning

Version One Ventures

Lightning is a network of bi-directional payment channels that allows for instant settlement between parties and routing of payments over a TOR-like p2p network settled in units of bitcoin. > 36,000 public channels . > And for these gamers, global liquidity is the most important factor in which currency they want to receive.

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Making Social Media Work For SMEs

YoungUpstarts

” In many respects, technology acts as the great leveler, opening up global trade that was once the exclusive preserve of large multinationals. Servicing a global customer base means overcoming problems such as time zones, and language and cultural nuances. Knowing this, we share relevant content and grow distinct communities.”.