B2B Channel Cost Product 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Outside partners and channel impacts are complex. Of course, you need work with partners and channel to quantity their costs and contributions and normalize total results.
ReadWriteStart
SEPTEMBER 9, 2022
Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would want to capitalize on this medium to stay competitive in the market. .
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VC Cafe
MARCH 1, 2024
Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Looking for companies creating tools to facilitate construction of or fine tuning models.
ConversionXL
JULY 22, 2020
This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment. What misalignment looks like—and what it costs. Much research has shown that B2B data decays quickly. Image source ).
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.
ConversionXL
MARCH 6, 2019
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. They also come with higher costs and LinkedIn-specific platform limitations. Image source ).
ConversionXL
JANUARY 18, 2022
To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.
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