ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem.

Customer 173

Customer Technical Review Retention Acquisition 173

Hearpreneur

JANUARY 1, 2023

As I've taken the time to invest in companies and programs that can manage various facets of my business on my behalf, I've been able to increase my revenue and provide better financial insulation for my firm to help it withstand the negative effects of a recession. This will keep them sustainable should revenues take a dive.

Entrepreneur 96

Entrepreneur Software Review Technical Review Revenue 96

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

JULY 16, 2021

This strengthens brand loyalty and drives customer retention. By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . This means defining your differentiation strategy. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. The steadily climbing revenue and membership numbers also subtly leverage psychological priming , creating the unconscious connection that Memberstack means more members and more revenue. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. How do you build an audience?

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

MAY 8, 2019

Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. and a differentiated feel in terms of fabric, design, sustainability, etc. but what if you need to do product discovery? Not so much.

Curation 296

Curation Los Angeles Differentiation Channel 296

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. I asked their chief revenue officer, how do you do attribution on this community? He's like, I can't, don't care.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] This is where he is getting his revenue. That that actually being the way that it starts as opposed to a bolt on channel. You never will because they've got points of differentiation, right.

Community 83

Community Marketing Audience Networking 83

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. as an important point of differentiation and actionability. How do you do that? Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They will show affection towards you. Who is to blame? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. But, unfortunately, that basic setup won’t allow you to differentiate among: One-time orders; First-time subscription orders; Recurring orders.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 113

Internet eCommerce Advertising Flash 113

YoungUpstarts

FEBRUARY 28, 2017

Your product or service must have a unique sales proposition, a pitch that differentiates yours from others. As long as the product is yours, you manage the relationship and retention. Revenue follows sales. But, thinking ahead, you can lay a strong foundation. Making your startup succeed. Believe in your brand. Grow business.

Delaware 100

Delaware Retention Differentiation Sales 100

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Does it differentiate you from your competitors? (04:55):

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Does it differentiate you from your competitors? (04:55):

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

ConversionXL

FEBRUARY 3, 2022

It should also act as a differentiation tool. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. It can take many forms: Discord Facebook Groups Slack channels Branded hashtag YouTube channel. Community building.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Mike Michalowicz

NOVEMBER 1, 2016

For companies making a food product you must clearly differentiate your product in a crowded market place. Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Monica Jain, Fish 2.0.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

Mucker Lab

MAY 1, 2013

Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents.

Software 107

Software Silicon Valley Los Angeles Columbus 107

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

OCTOBER 23, 2019

They have great products, great services, great revenue model, but they don’t necessarily have the raving fans that go along with iconic. John Jantsch: So, really, step number one, I mean, you have to have this huge differentiator, I think. Make room for a new revenue channel. They’re run great.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34