A Smart Bear: Startups and Marketing for Geeks

JUNE 20, 2011

I recently helped a friend broker the sale of his small, bootstrapped company. This is a smart guy with experience and a logical approach to such things, but the way he was initially trying to value his company was not only wrong, but the wrong way to think about the entire sale. To stoke an existing sales channel.

Sales 260

Sales Channel Cofounder Valuation 260

Up and Running

OCTOBER 30, 2020

5 proven business tips for increasing eCommerce sales. All I asked — What is your best advice for online businesses to get sales? Once your business is up and running and as new customers buy your products, referrals will start rolling in organically. My best advice for online businesses to generate sales is to invest in SEO.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96

Product Social Media Audience Software Review 96

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 7, 2017

The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. The initial marketing channel was sustainable for a while , but got wiped away due to external forces. The product was built on a platform , and the platform changed.

Software Review 294

Software Review Channel Revenue Non-Compete 294

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

SEPTEMBER 3, 2019

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Some consumers search for product reviews on social media before making a purchase, whereas others search for how-to videos on You Tube or other product information. Publish Product Videos.

Social Media 157

Social Media eCommerce Media Revenue 157

Startup Professionals Musings

OCTOBER 30, 2020

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Minimize one-time sales in your business model. You need a stable customer base with an automatically renewing revenue stream, such as the subscription model.

Merger 386

Merger Software Review Acquisition Social Media 386

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. There's going to need to be a sales process and so forth.

Revenue 79

Revenue Advertising Email ChatGPT 79

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

NOVEMBER 3, 2019

With heavy global competition between airlines and customers having online alternatives at their fingertips, airlines face challenges of constantly updating pricing, which can make airline revenue management complex and optimizing revenue a major challenge across industries. What Airline Revenue Management Does.

Revenue 61

Revenue Management Software Review Technical Review 61

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Content channels. Positioning.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Questions I ask Matt Briel: [1:29] Could you tell us about the origin story of Lulu and how did it come to be? [2:25]

Audience 88

Audience Revenue Distribution Differentiation 88

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. The Nine Teams Present. All that we expected.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Technical Review 403

Technical Review Software Review Startup API 403

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. Done badly, you risk losing sales. What makes a compelling product demo? A good product demonstration should do three things: 1. Introduce your product. With a real-use demo, a prospect can get hands-on with your product to see how it works for them.

Product 122

Product Analytics Part-Time VPE Video 122

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases. Find funders who seek long-term returns.

Software Review 355

Software Review Algorithm Global IPO 355

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.

Sales 90

Sales Cost Marketing Audience 90

YoungUpstarts

NOVEMBER 19, 2019

This could happen by reducing expenses, increasing your sales, and generating more revenue. Even though improving your revenue and increasing sales are complementary goals, each area requires a unique strategy if your company is going to see more cash in the bank. Differentiating Between Revenues and Sales.

Revenue 165

Revenue Sales Warrant Differentiation 165

A Smart Bear: Startups and Marketing for Geeks

MAY 17, 2010

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Tech support is sales. At Smart Bear we made millions of dollars in both individual and enterprise sales without "sales.".

Technical Review 245

Technical Review Sales Turkey Software Review 245

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

Startup 310

Startup PR Public Relations Channel 310

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

MARCH 1, 2024

Creating remixable outputs – allowing creators to expose their prompts and make their work instantly remixable Enabling consumers to build content creation apps – products that help users “chain” together models and prompts behind the scenes – and then save these workflows and / or publish them for others to use.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

FEBRUARY 12, 2020

There are a lot of different small business tools out there that can help SMBs maximize productivity, increase efficiency, and run as smoothly as possible. Consider investing in these four software categories to improve business performance and bring in more revenue. Marketing automation software.

Small Business 173

Small Business Agile Software Software Developers 173

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

APRIL 30, 2017

However, the real value for an e-commerce business or any other business comes when social media traffic is converted into revenue. Here are practical tips for turning likes, comments and tags into new sales: Share engaging content. and we stay first and foremost in their mind for our product”. Offer exclusives. Cross promote.

Social Media 113

Social Media Revenue Media Software Review 113

ConversionXL

APRIL 11, 2014

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts.

eCommerce 118

eCommerce Revenue Software Review Technical Review 118

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. So, it wouldn’t be wrong to say that email marketing is the most cost-effective strategy to increase your audience base while enhancing your sales. Helps in refining your marketing and sales campaign. Accelerates revenue.

Email 165

Email Campaign Revenue HTML 165

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Align better with your sales team to define what a qualified lead looks like. Provide predictive product recommendations to encourage customers to spend more and help them find the products they didn’t even know they needed.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. And what if your product is freemium (i.e.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. The result? Image source.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. In this light, high quality business training becomes as critical as product training. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. This leads to greater brand awareness , revenues, and customer loyalty.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. increased revenue. In this light, high quality business training becomes as critical as product training. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners.

Channel 77

Channel Partner Programming B2B 77

Up and Running

JULY 2, 2014

Sales forecasting is much easier than you think, and much more useful than you imagine. Since sales are intimate with costs and expenses, the forecast helps you budget and manage. You measure the value of a sales forecast like you do anything in business, by its measurable business results. Lines of sales.

Forecast 119

Forecast Sales Aggregator Software Review 119

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Set your sights on Google’s Popular Products 4. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129

eCommerce Marketing Social Media Retention 129