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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Social networks such as Facebook and Twitter? There are elements of vertical integration and franchising , classic business strategies for achieving operational efficiency and scale. By Kurt Bilafer, Global Vice President Sales & Success at WePay. What’s the hottest trend in business right now? What is platform thinking?

Japan 100
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The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.

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Roundtable For Entrepreneurs: Check Out Stanzr

ReadWriteStart

The 1M/1M Channel on Stanzr. The first of these discussions was about a new social media marketing platform called Stanzr, from San Francisco-based Voluble, that we are using at 1M/1M. Nirupama is looking to find a niche where she can penetrate the niche social network platform market. PTA Portals.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. People still have to eat, work, etc.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60
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HOW TO: Build an App for Your Small Business

mashable.com

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build. Do a web search to find platform-specific tools. Image credits: Flickr, goincase.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. If you can’t invite people into your office and squeeze a new feature out of them, you have two options: Use social networks or a user-testing platform.

SEO 159