YoungUpstarts

APRIL 22, 2016

There are elements of vertical integration and franchising , classic business strategies for achieving operational efficiency and scale. These days that means things like designing a frictionless web experience, and providing a mobile app so people can interact with your business anywhere, any time. That starts with platform thinking.

Japan 100

Japan Global Asia API 100

ConversionXL

JANUARY 28, 2021

As we wrote previously : Back to those (early) days when Marketing Automation was just born, the world was web-centric. CDPs consolidate all of this information in ways that CRMs or DMPs can’t, helping your brand develop personalized, consistent messaging for customers on all online and offline channels.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. This is my core assumption on Web 3.0. Mava Consulting. And that is what I advised J.J.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

The Equity Kicker

MAY 11, 2016

Andy Dunn, the founder of Bonobos and one of the most thoughtful writers I know on ecommerce, penned a good piece yesterday entitled Digitally Native Vertical Brands. It’s a brand, and that brand is vertical. Personalisation is a common way for vertically integrated ecommerce companies to differentiate their physical product (e.g.

Vertical 60

Vertical eCommerce Differentiation Distribution 60

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Platform and channel fit. Platform and channel fit. Take Mailchimp. Consistency (again).

Campaign 109

Campaign Social Media Audience Channel 109

Hearpreneur

MAY 26, 2017

Similar to entrepreneurship, the best way to learn to be a web developer is to actively work on projects. Right now, we’re focused on teaching two verticals: Web Development and User Experience/User Interface (UX/UI) design. I seek to channel the students’ energy to help me continue building and growing Ironhack.

Miami 48

Miami Software Review Technical Review Investment Bankers 48

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. I wasn’t.

South America 291

South America Colombia Mexico Vertical 291

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. clearly states what they do (“build web apps”), their benefits (“without code”), and who it’s for (“entrepreneurs”).

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Slice the matrix vertically along the time-to-useful dimension…. On this blog, you’ve seen numerous attempts by me to remedy the dilemma.

Analytics 93

Analytics Framework Metrics Algorithm 93

Start Up Blog

APRIL 29, 2013

The entire country of Uruguay is connected to the web. Web access is seen by the government as an ‘economic development investment’, not a political football. A local example was the Greenhouse pop up restaurant in Melbourne by Joost Baker – Which included vertical gardens and large amounts of material re-purposing.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

FEBRUARY 3, 2020

Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. Anderson’s image became so common online that there were online communities dedicated to reporting sightings of her around the web. Image source ). Image source ).

Stock 71

Stock Software Review Arizona Technical Review 71

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

Cracking the Code

MARCH 24, 2015

The objective of the conference was to understand how APIs will power the next great web and mobile companies and share some best practises in understanding when to use APIs or not and how can API company best market to developers.

API 48

API Fractional CTO CTO Hire San Francisco 48

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels.

Naming 84

Naming Startup Social Media RSS 84

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 4, 2014

According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. It’s too bad, because the open & click rates across nearly every vertical are also significantly higher. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

mashable.com

JULY 18, 2012

Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. Subscribe to the Business channel. On2 Technologies. ITA Software. 7,271 followers.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

AUGUST 21, 2015

Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. million eye-tracking fixations from hundreds of sites to understand how people read on the web. Image Source. NNGroup analyzed over 1.5 Gestalt Psychology and Banner Ads. Image Source.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Steve Blank

MAY 22, 2009

Ignore This Post The same caveat applies as in the first post; If you’re selling via the web, and trade shows seem hopelessly anachronistic, ignore this post. Why are you saying that “If you’re selling via the web and trade shows are something your grandfather told you about, ignore this post.&#. this may be a useful read.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

ConversionXL

OCTOBER 19, 2021

Interestingly, vertical videos have a higher engagement rate than landscape and square videos. In both cases, however, video is used as part of a wider Rule of Thirds strategy that includes links to web content, shared insights from the community, and personal stories. Questions are a distant second, followed by photos and giveaways.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Back to those (early) days when Marketing Automation was just born, the world was web-centric. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel.

Acquisition 287

Acquisition Developer Management Advertising 287

mashable.com

OCTOBER 27, 2010

So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Here’s a quick overview of the ins and outs of getting web work done as an SMB — as always, with tight budgets in mind. Do a web search to find platform-specific tools.

Small Business 104

Small Business Technical Review Social Media Software Review 104

ConversionXL

OCTOBER 14, 2014

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Jenn’s image became so common online, that there were online communities that were dedicated to reporting sightings of this stock photo model around the web. Photograph. Meet The Everywhere Girl. An actuary website.

Stock 129

Stock Software Review Lead Generation Arizona 129

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 261

Customer Cloud EC2 Channel 261

crowdSPRING Blog

NOVEMBER 8, 2018

For a naturally social media-optimized logo, avoid overtly long horizontal or vertical designs. Choose a logo with a nice visual balance between its horizontal and vertical axis. What we are suggesting is that your logo should be sufficiently self-contained and visually balanced to fit into a square.

Design 91

Design Social Media Non-Compete Vertical 91

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 Vertical/affiliate/evangelist programs. In enterprise companies, product marketer’s focus on shaping the product's perception in the business and competitive domain and enabling sales channels. The first thing John gets is a press release. What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

Steve Blank

DECEMBER 7, 2009

For our tech project (and likely others in our field) the value is in accurately predicting platforms and information channels in the next 6months-1 year. This is more challengine than it appears, and method of insulation is supporting varied input channels. It is web-based, fast and easy and soon to may be available on the iPhone.

Silicon Valley 253

Silicon Valley Non-disclosure Agreement NDA Startup 253

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Steve Blank

NOVEMBER 2, 2009

What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site. have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

Lean 260

Lean Silicon Valley Startup RSS 260

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

APRIL 20, 2009

Although it may or may not be in written form, it is reasonably common lore at Stanford that Terman was spider in the web, so to speak, that really set the wheels in motion for both Stanford’s place in “the valley&# as well as the valley’s place as a home to entrepreneurship. I’ll stop channeling James Burke now.

Silicon Valley 297

Silicon Valley RSS San Francisco Technical Review 297

Genuine VC

JANUARY 23, 2012

If a web service provides content which helps a person or organization learn more about what and how to buy, then it becomes a trusted source for later in the buying process. Often this focus can be on a specific geography or vertical. Attract would-be buyers with research/learning about purchasing … suppliers will follow.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

Austin Startup

AUGUST 7, 2017

That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Partnerships with innovative global companies in major industry verticals provide unique opportunities for customer validation, pilot programs and strategic investment. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97