article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service.

Retention 109
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Data-driven strategies focused on ROI over revenue win the customer acquisition game. Google ads).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company.

Design 105
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time.

Retention 113
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. One big, beginners mistake people make in LTV is to measure revenue.

Metrics 150
article thumbnail

SaaS Growth: The “Triple A” Sprint Framework that Gets Results

ConversionXL

I’ve seen companies apply this same framework and go from $500,000 in annual recurring revenue (ARR) to $1 million ARR in less than 12 months. In a product-led business, these are the macro outputs you need to track: Number of signups; Number of upgrades; Average Revenue Per User (ARPU); Customer Churn; ARR; Monthly recurring revenue (MRR).

Framework 121
article thumbnail

How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

The best part is that they’re more conversational and far more accessible than email support. Plus, it helps you grow your revenue on multiple fronts. Thus, proactively implementing the above 5 points will ensure that you cut your churn rate and entertain more happy and satisfied customers that keep coming back.

Customer 154