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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. Conversion rates.

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How Digital Marketing Helps Startups and Small Businesses Grow

The Startup Magazine

For startups and small businesses, establishing a strong online presence and effectively utilizing digital marketing strategies are paramount to achieving sustainable growth in today’s highly competitive and dynamic business landscape. This is true for all businesses, regardless of their location, industry, and size.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

But being able to monetize customers and acquire those customers at a low enough cost is quite another. It’s not enough that your business has product/market fit. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers.

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4 Ways Small Businesses Can Improve Their PPC Game

YoungUpstarts

As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. by Andy Beohar, VP of SevenAtoms . Tip 1 – Focus on Long-tail, Niche Keywords.

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

If you don’t have a dedicated website for your startup or small business, you are not alone. You might be slowly building a fan base on Facebook ( if you’re buying fans on Facebook by advertising, you’re very likely wasting your money ), sharing small bits of content on Twitter and posting images to Pinterest.

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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media? Iron Conversions – [link]. – [link].