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The Best Small Business Tools of 2013

Up and Running

I like that the conversations are logged and searchable so I can go back and review something we talked about six months ago.” Feedly : “With this year’s death of Google Reader, us die-hard RSS fans needed a replacement and Feedly surfaced as not only a viable alternative, but as a truly better RSS solution.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The VP of Sales comes to a board meeting, still optimistic, and provides a set of reasonable explanations – “our pipeline looks great, but orders will close next quarter” or “we’ve got lots of traffic to our site, we just need to work on conversion.” Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The Customer is a Genius Then instead of talking about our products he segued the conversation into their products. And soon the conversation were about architectural tradeoffs and then how customers didn’t appreciate the elegant designs and how the world was going to hell in a handbasket because of these commodity microprocessors.

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Ardent 1: Supercomputers Get Personal

Steve Blank

As the conversation began to get down to how much stock and salary we could offer van Dam, we left the barber to finish his work and went to a payphone to call our CEO to confirm the deal. We were painting a picture of hypertext on every desktop computer. The response from across the country? We’re building a supercomputer.” Now In Print!

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How to Start a Small Web Design Firm

Up and Running

However, if your high-level goals include growing your business, maybe turning it into a studio and hiring a few more people, then you may want to start out with a more formal name. . Choose some of the same places to hang out and try to engage them in conversation. Keep your ear to the ground. Master time management.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Theoretically, that’s why I hired them. It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. You don’t delegate life and death.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : [link] [link] [link] However, they convert ~25% of visitors to customers. Initially your job is to understand each of the parts of your business model before you hire someone to do it. That’s 10x what many websites convert.

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