Duct Tape Marketing

SEPTEMBER 29, 2021

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. In this episode of the Duct Tape Marketing Podcast , I interview Aaron Weiche. More About The Duct Tape Marketing Consultant Network: Check it out here. Like this show?

SMS 101

SMS Marketing Cofounder Software Review 101

Duct Tape Marketing

MAY 18, 2022

Why Great Leadership Starts With Open Hearted Conversations written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Edward Sullivan. In this episode of the Duct Tape Marketing Podcast , I interview Edward Sullivan. By leading with heart and sparking authentic conversation. Like this show?

Conversion 93

Conversion Leadership SMS Framework 93

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brooke Sellas. In this episode of the Duct Tape Marketing Podcast , I interview Brooke Sellas. Take The Marketing Assessment: Marketingassessment.co. BSquared.media.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

The Startup Magazine

AUGUST 16, 2021

You want to grow your business, but marketing your freelance business can be a struggle. There are many digital marketing tools that help to build your business and land your dream clients. Another form of marketing in the old days was sending out a mailshot. It’s one of the most basic digital marketing tools.

Technical Review 167

Technical Review Marketing Social Media Email 167

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t waste your time networking with strangers.

Marketing 244

Marketing Entrepreneur Technical Review Social Media 244

The Startup Magazine

APRIL 24, 2024

Therefore, select a palette that can be consistently applied across all marketing materials to create a cohesive identity. Exceptional UX can boost visitor engagement, increase conversions, and foster long-term loyalty among users. It’s about fostering authentic conversations and building relationships.

Web 148

Web Caching Social Media HTML 148

Up and Running

JULY 22, 2020

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Any of these aspects, if not optimized, can mean the difference between conversions and lost sales. Optimize wording to increase conversions.

eCommerce 98

eCommerce Conversion Caching Technical Review 98

The Startup Magazine

APRIL 22, 2024

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Market dynamics can swiftly shift, and customer preferences evolve rapidly. Repeat customers offer a consistent revenue stream, shielding the startup from the erratic fluctuations of the market.

Retention 148

Retention Reputation Startup Social Network 148

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. However, there are some negative parts of affiliate marketing that have become status quo over the years and are considered “just the way it’s been done.” Because of this, I am committed to ensuring that affiliate marketing maintains its strong reputation.

Affiliate 152

Affiliate Marketing Technical Review Channel 152

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

DECEMBER 30, 2022

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch.

Software Review 87

Software Review Marketing Technical Review Michigan 87

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. Real conversations with good people.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. More About Duct Tape Marketing Consultant Network: Learn more here. Like this show?

Small Business 88

Small Business Software Review Marketing Technical Review 88

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]

Metrics 83

Metrics Marketing Software Review Cofounder 83

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 87

Marketing Affiliate Channel Software Review 87

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 80

Marketing ChatGPT Framework Technical Review 80

YoungUpstarts

DECEMBER 27, 2019

by Eric Nalbone, Head of Marketing for Drum. The contrast between the tools in Don Draper’s arsenal and the data-laden, digital-focused tools marketers have available today highlights the profound impact that time and technology have had on our industry.

Curation 147

Curation Marketing Technical Review CPA 147

The Startup Magazine

JUNE 1, 2021

The legal market has thus become saturated with service providers facing marketing challenges. This may sound new to some, but legal marketing isn’t a new concept. But the online space has completely changed how legal organizations carry out their marketing strategies. Marketing isn’t purely based on logic.

Marketing 114

Marketing Technical Review SEO Campaign 114

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books. What was needed?

B2B 80

B2B Marketing B2C ChatGPT 80

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals.

Marketing 96

Marketing Social Media Video Technical Review 96

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Don’t waste your time networking with strangers.

Technical Review 259

Technical Review Technology Marketing Entrepreneur 259

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Marketing 84

Marketing Hiring Audio Networking 84

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. It's brought to you by the HubSpot Podcast Network. Like this show? This is John Jantsch.

Software Review 81

Software Review Marketing Metrics Analytics 81

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Don’t waste your time networking with strangers.

Marketing 188

Marketing Technical Review Social Media Technology 188

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

JANUARY 19, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Networking will forever be the lifeblood of a professional’s career. There are many factors that contribute to my progress, but networking would have to be one of the biggest. This post originally appeared on AdKnowledge.

Networking 167

Networking Social Media Technical Review Media 167

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 92

Email SMS Marketing Channel 92

Austin Startup

MAY 29, 2019

Yesterday I was having a discussion with one of our executives on the strength of network effects inherent in the data.world business model. In other words, the more participants that are on the Bazaarvoice network, the great the effect of that network for the benefit of all. But most of the time it is just that?—?hope,

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Hearpreneur

JANUARY 31, 2024

Effective networking is a crucial skill for personal and professional success. Whether you're seeking career opportunities, building a business, or simply looking to expand your social circle, mastering the art of networking is key. We essentially let our stunning portfolio market itself interact by interaction.

Networking 123

Networking Entrepreneur Elevator Pitch Community 123

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. image source.

Customer Development 126

Customer Development Conversion Developer Customer 126

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Small Business 79

Small Business Marketing Audio Networking 79

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ReadWriteStart

JULY 16, 2021

Attending events now will entail both adapting to the “new normal” of socially distanced networking, in the short term, and preparing for an enthusiastic return to many new additional in-person networking in the long term. Getting the most out of connecting, networking and building your relationships at your next conference or event.

Conversion 190

Conversion Networking Technical Review Global 190

Women Entrepreneurs Can

SEPTEMBER 1, 2020

But we see no setbacks in the field of ONLINE MARKETING as we see progressive updates every passing day. How much budget to allocate for marketing strategies depends on the scale of the business. Here are a few steps by step tips to help you while marketing online. The Center of All Marketing Activity = Your Website.

Social Media 97

Social Media Marketing Analytics Web Development 97

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate. It shows you how often you win. :) Your overall conversion rate is likely to be around 2%.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 73

Marketing Differentiation B2C PR 73

Up and Running

MARCH 5, 2018

I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and hope something hits its mark.

Marketing 136

Marketing Software Review San Diego Curation 136