Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

SEPTEMBER 28, 2012

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

NOVEMBER 27, 2011

For businesses, these are now prime sources of business networking, customer service, and client leads. Viral marketing. Viral marketing costs real money, but is often worth it. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. Streaming video.

Internet 239

Internet SEM Wiki Viral 239

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. Invisible Virality. Well not crap… lots of data that no one cared about or actioned. You matter.

Analytics 96

Analytics Viral Web Mobile 96

Startup Professionals Musings

OCTOBER 30, 2010

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Viral marketing. Viral marketing costs real money, but is often worth it. You are now reading one of 50 million out there already. Facebook alone has 500 million members.

Internet 224

Internet SEM Wiki Entrepreneur 224

SoCal CTO

MAY 21, 2012

Evolving Role of Social Networks for Startups In this talk, Tony traces the evolution of how startups have leveraged social networks and social media as part of their solutions over the past ten years. What does it cost to acquire a new customer? What is our viral spread coefficient?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. I can’t emphasize enough how important a name can be.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

MAY 1, 2021

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. But if you are an introvert, all this public speaking and networking may terrify you.

eCommerce 134

eCommerce Omaha Entrepreneur SEO 134

YoungUpstarts

DECEMBER 2, 2016

If you really want to make it, you need to go somewhere that allows you to network with the thriving tech community. But with rising cost of living, it’s not really the best place to start a brand-new business. But with rising cost of living, it’s not really the best place to start a brand-new business.

America 100

America Miami Seattle Portland 100

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return. Attracting key stakeholders requires sensitivity.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

Networking 234

Networking Customer Entrepreneur Social Network 234

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene. All the rest.

Social Network 255

Social Network Networking Entrepreneur Asia 255

Duct Tape Marketing

MAY 18, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Open rates, click rates, cost per lead if you're buying traffic.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return. Attracting key stakeholders requires sensitivity.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. It’s a well-known axiom of business that efforts to retain existing customers have tremendous payback, compared to the costs of attracting new customers.

Social Media 355

Social Media Media Reputation Viral 355

Both Sides of the Table

APRIL 4, 2011

He told me in some combinations of device / OS / network they are crashing 4 times per 100. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

JULY 3, 2022

TikTok is currently the fastest growing social network, while Instagram is close behind with a bigger share globally of new sign-ups. It’s the principle underlying “viral marketing.” But don’t be misled, social media marketing to get customers and brand recognition through engagement still costs money (and time and effort).

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

MAY 27, 2016

Similarly, mentioning viral marketing without specifics won’t assure fundability. Investors expect to hear annual revenues, average margins, customer acquisition costs and sales pipelines. The days are gone when an inventor can get credibility by saying “if we build it, they will come.” Leader pitches the plan, not the product.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (10:27): Yeah, that's, I've been teaching that exact tactic, I call it peer-to-peer networking. Mm-hmm and Viral doesn't have to mean you get 3 million views on something. For to what end?

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. As with any resource or tool, you need to optimize your social media costs against a targeted return. Attracting key stakeholders requires sensitivity.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

APRIL 4, 2017

Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course.

Channel 118

Channel Marketing Viral SEO 118

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Third: cost. It doesn’t happen by accident. Not every new game site is a Club Penguin or Minecraft.

Viral 71

Viral Matching Syndicate Syndication 71

Hearpreneur

JANUARY 22, 2023

However, that doesn't mean you should ignore cost or quality. In recent years, eCommerce companies have begun to increase revenue by selling products directly via social media networks. This expedited shift to remote teams has opened the door for new, global staffing opportunities at a substantially lower cost.

Artificial Inteligence 124

Artificial Inteligence Technical Review Entrepreneur Social Media 124

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or.

Software Review 48

Software Review Viral Media Marketing 48

Version One Ventures

JULY 27, 2015

We love these platforms for many reasons, but the primary one is the power of their network effects and how they create a high degree of defensibility for startups. What are network effects? Network effects” is a frequently used term and it is sometimes confused with having a large customer base. Direct Network Effects.

Networking 60

Networking Community Viral Social Network 60

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

venturedig.com

NOVEMBER 1, 2009

In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Reason : as soon as someone sits down to outline ways social networks can be monetized, another model emerges, and another model ceases. The middle man is called an ad network. All additions are welcomed.

Social Network 55

Social Network Business Model Networking CPA 55

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. I suspect we’ll get rid of the freemium model at some point soon as there’s no real benefit. Youtube ads. $1 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

YoungUpstarts

DECEMBER 5, 2012

Widespread global availability of free or low-cost web access, easy-to-use social tools, and algorithms by companies like Klout and PeerIndex have also resulted in an “influence revolution” According to Schaefer, the rules of online influence are affected by several factors: 1. Providing compelling content – Content is king.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Instead, they could simply click a link and enter an email address. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

JULY 5, 2011

Video is a great way to get your startup some viral visibility. 8) Fellowup , a personal virtual assistant to manage your unmanageably large network. Ranging from a professionally produced cartoon (shouldn’t cost more than $5,000 to make) to a straight up product review or high end commercial, with real actors.

Video 90

Video Media Viral Startup 90

Version One Ventures

OCTOBER 18, 2012

This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks. Even beyond auctions and social networks, the web tends to prefer the category leader. This is true in most SaaS categories, including enterprise applications.

IP 163

IP Technical Review B2C Social Network 163

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. It cost roughly $4,500 to make and it was shot in a day at their actual factory warehouse. Let’s look at 7 ways entrepreneurs can use video to grow their new business.

Video 77

Video Widget Software Review Entrepreneur 77

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257