ConversionXL
OCTOBER 8, 2021
That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.
Both Sides of the Table
DECEMBER 11, 2022
We had nascent revenues, ridiculous cost structures and unrealistic valuations. I learned to avoid unnecessary conferences, avoid non-essential costs and strive for at least a neutral EBITDA if for no other reason than nobody was interested in giving us any more money. Until we weren’t.
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Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.
The Startup Magazine
NOVEMBER 3, 2019
With heavy global competition between airlines and customers having online alternatives at their fingertips, airlines face challenges of constantly updating pricing, which can make airline revenue management complex and optimizing revenue a major challenge across industries. What Airline Revenue Management Does.
ReadWriteStart
NOVEMBER 20, 2023
Review Your Software Subscriptions “Reviewing your software subscriptions can be a quick way to reduce costs. Remove any redundant software that adds to your costs without providing tangible benefits. Look for discounts and group rates to reduce costs. ” — Carl Jenson, Founder of Compare Bank.
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.
Startup Professionals Musings
FEBRUARY 25, 2017
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create, and these are only the beginning. That’s a double death wish.
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