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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. This is a customer development problem.

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Ways APIs have Transformed the News and Media Industry

The Startup Magazine

The growth of social networking, the spread of mobile devices, and the advances in the use of cloud computing have changed how people consume content from the news and media industry. This can be seen from the rapid rise of media outlets such as Amazon, Netflix, and YouTube among others. Playing a starring role in the media ecosystem.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. But for a new coffee shop, things like customer service, atmosphere and selection, will make or break the company.

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Most Efficient Ways Of Successfully Promoting Your StartUp

The Startup Magazine

Leverage Social Media Platforms. In these modern times, one of the most efficient ways to reach out to potential customers is through social media. Platforms like Facebook, Twitter, and Instagram have a wide reach, and if you can use them effectively, you can significantly increase your customer base.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Audience(s), Message, Media, Messenger.

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A Deep Dive into Salesforce SMS Integration Strategies for Enhanced Customer Engagement

The Startup Magazine

In today’s fast-paced digital landscape, effective communication is the key to successful customer engagement. In this blog, we’ll explore the significance of Salesforce SMS integration and how it can revolutionize your customer communication strategies. Why does Salesforce SMS integration matter?

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ On the surface, Facebook seems like a marketer’s dream. This points to a fundamental disconnect between established companies and the customers they’re trying to reach. Why fight nature?