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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. The former trend helped lead us to invest in TripleLift , while our recent investment in TapCommerce hit a sweet spot for customers on mobile that was anything but incrementally beneficial. Empowering Content Creators. TapCommerce was recently acquired by Twitter.

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What Is a Business Model? Business Models Explained

Up and Running

Understanding the problem you are solving for your customers is undoubtedly the biggest challenge you’ll face when you’re starting a business. Customers need to want what you are selling and your product needs to solve a real problem. It’s an explanation of how you deliver value to your customers at an appropriate cost.

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What Makes an Ideal Leader in a Startup Tech Company?

ReadWriteStart

You can use it to negotiate with clients, and attract more customers to your brand. They listen to customers, allowing them to present a better solution to them when selling. Persuasiveness is one of the most important skills for a startup leader to have, due to its sheer versatility. Ability to Listen.

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

Marketing Disintermediation. Buyers increasingly expect customized solutions. In the age of solution sales, buyers expect solutions to be customized for their unique requirements. ITSMA did the research with almost 300 senior executives who were buying complex solutions valued at over $500,000.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” As Schiff concurs, this is “an opportunity for publishers that have become disintermediated from their visitors due to too many middlemen to try and take control of their destiny again.”. Featured Image Source.

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Disintermediation - It's a B h.

A Crowded Space

Every marketplace deals with disintermediation: oDesk, eBay, Airbnb, CustomMade, and Etsy. This is known as disintermediation. . From Wikipedia: In economics, disintermediation is the removal of intermediaries in a supply chain: “cutting out the middleman”. . What causes disintermediation? . This is simple.

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Why I love the Care Space

A Crowded Space

It’s incredibly hard and time-consuming for a customer to go through all these options and find a qualified provider. . Unsatisfied customers. I don’t have any hard data on customer satisfaction in the industry, but I’d be willing to bet that the NPS scores are terrible. . Unsatisfied workers.