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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

Every young entrepreneur needs an experienced partner for credibility with investors, and as a trusted cohort for strategy and growth discussions. Often the Boomer is more willing to work for equity, and easily convinced to step aside when revenues reach that next threshold. Manage customer service. Member of the Advisory Board.

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Praying to the God of Valuation

Both Sides of the Table

There were startups and a software industry but barely. We had nascent revenues, ridiculous cost structures and unrealistic valuations. In those years I learned to properly build product, price products, sell products and serve customers. There was no money train. It was 1991. We still loved every moment. Until we weren’t.

Valuation 466
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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. At least 12 months of customer history, generally 20+ enterprise customers or 200+ SMB customers.

Revenue 60
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5 Tips for Optimising Your Affiliate Marketing Strategy

The Startup Magazine

This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. To grow your brand and increase revenue, here are some handy tips on how to optimise your affiliate marketing strategy. Establish a Robust Affiliate Network.

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How To Create A Customer Success Track

Duct Tape Marketing

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? 3:13] What a customer success track is. [4:28]

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Get support from credible industry groups and partners.

Merger 386