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3 Mistakes to Avoid When Naming Your Business

The Startup Magazine

One of the crucial decisions you’ll make is choosing the right name for your business. The initial business naming is the first impression people will have of your business, and it will set the tone for all future interactions. However, the naming process has its pitfalls.

Naming 138
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3 Mistakes to Avoid When Naming Your Business

The Startup Magazine

One of the crucial decisions you’ll make is choosing the right name for your business. This name is the first impression people will have of your business, and it will set the tone for all future interactions. However, the naming process has its pitfalls. Keep reading to find out what they are and how to sidestep them.

Naming 122
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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. After my board meeting I had to do an interview with a CFO candidate that one of my portfolio companies asked me to speak with.

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Want to Know How VC’s Calculate Valuation Differently from Founders?

Both Sides of the Table

I told them that True Ventures had stuck to their brand name and submitted a totally clean term sheet. The VC’s $1 million still buys them 25% of your company – it’s you who has diluted to 60% ownership rather than 75%. No gotchas. No option pool shuffle. No hidden terms.

Valuation 405
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The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth Is Wrong

YoungUpstarts

When not approached carefully, growth can destroy value as it outstrips a company’s managerial capacity, processes, quality, and financial controls, or substantially dilutes customer value propositions. Growth can dilute a business’s culture and customer value proposition and put the business in a different competitive space.

Dilution 209
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Fundraising Debt And How To Avoid It

YoungUpstarts

But “fundraising debt” comes into the picture when you raise too much too early, diluting your business at the beginning of the venture, with no real plan or unrealistic projections for how your business will scale. They need to comply with laws, create back-end processes, and build prototypes — all of which cost money. Fundraising debt.

Cofounder 127
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Do you need an advisory board?

Berkonomics

How about using the names for marketing, fundraising? The rule of thumb for an advisory board member is to expect a half to a full day each year on site, typically in a strategic planning meeting with numerous members of the staff, as well as some reasonable number of phone calls from senior members of management during the year.