Duct Tape Marketing

DECEMBER 20, 2022

TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. If you don't wanna do short form video, you don't wanna be on TikTok. Jenn Herman (05:22): Well, this new version is very heavy on Instagram reels, which is that short form video format. It can be photos, videos, or text-based.

Marketing 96

Marketing Social Media Video Technical Review 96

Eric Friedman

JANUARY 1, 2023

4/ There is a breakout video game that uses components of Web3 – nobody knows or cares that there are cryptographic handshakes under the hood. The focus on audience, distribution, operational expertise, and vertical understanding matter – startups get funded by “non traditional” leads and this is a good thing.

Balance Sheet 60

Balance Sheet ChatGPT Technical Review Software Review 60

Eric Friedman

DECEMBER 10, 2022

4/ There is a breakout video game that uses components of Web3 – nobody knows or cares that there are cryptographic handshakes under the hood. The focus on audience, distribution, operational expertise, and vertical understanding matter – startups get funded by “non traditional” leads and this is a good thing.

Balance Sheet 60

Balance Sheet ChatGPT Technical Review Software Review 60

ConversionXL

NOVEMBER 10, 2021

Popup ads, full-screen mobile ads, and auto-playing and prestitial video ads, for example, all have high disapproval ratings from users, pushing them towards using ad blockers. For example, in the awareness stage use how-to guides, whitepapers, explainer videos, etc. The video itself uses subtitles. User privacy.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

MARCH 19, 2009

They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. When I went through their financials as part of my due diligence I realized that if they ditched their low margin disk drive products, it wouldn’t take much to make them a profitable company.

Silicon Valley 170

Silicon Valley Software Review Technical Review RSS 170

ConversionXL

JUNE 20, 2019

Google “video hosting platforms,” and you’ll get about 50 million results, along with several paid ads. Here’s a breakdown of the key features—and drawbacks—for eight popular video hosting platforms. You don’t pay to host videos on YouTube, nor do you need a license to create your own library of publicly available videos.

Hosting 127

Hosting Video Technical Review Software Review 127

VC Cafe

NOVEMBER 25, 2019

Entertainment is more than newspapers, more than Hollywood, and more than the sum of specific verticals jousting for consumer eyeballs. To no surprise digital video and audio are winners. Startup landscapes, while not perfect, are useful as they provide a way for us to define a space/category and the players of that vertical.

Vertical 113

Vertical Artificial Inteligence Distribution IPO 113

ConversionXL

OCTOBER 4, 2022

But growth marketers would go further, testing a variety of other in-situ content types, relevant content forms (video vs. static images), and copy. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. 7 powerful ecommerce marketing tactics for 2022.

eCommerce 129

eCommerce Marketing Social Media Retention 129

VC Cafe

SEPTEMBER 9, 2020

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. The number of enabling platforms for creators has grown to all media types including music, social, gaming, education, publishing, adult video and so on. ” Eric Feng. ” Eric Feng. Creators Platform Dependency.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

Vertical 126

Vertical Silicon Valley RSS Marketing 126

VC Cafe

SEPTEMBER 8, 2023

Consider what followed since November: New foundational models, more efficient ways of training models etc An explosion of open source models, the rise of HuggingFace Breakthrough research across voice, video, text, multi modality, etc Billions of dollars invested in thousands of startups at the application layer of generative AI.

Generative AI 78

Generative AI ChatGPT Artificial Inteligence Cofounder 78

Growthink Blog

FEBRUARY 27, 2010

What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 How about Internet Video? revenues from internet video services spanning user-generated content to television shows and movies will exceed $7 billion this year. Annual U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Both Sides of the Table

APRIL 23, 2011

Here is the video link or click on the image above. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. What’s your point of view on next generation video entertainment? (34:30 He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Cater to bottom-of-funnel prospects with product walkthrough videos.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

JULY 24, 2018

Impressions can be used in real-time for decision-making by your display, video and search platforms (e.g., Slice the matrix vertically along the time-to-useful dimension…. Our last vertical slice includes metrics that measure performance across customer segments, divisions and channels, among other elements. via automation).

Analytics 95

Analytics Framework Metrics Algorithm 95

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. to understand distribution channel landscape, potential partners and rough cost of customer acquisition. Identify activities/resources/partners locally and then globally. Get seed funding in Australia. Trip 2 to the U.S.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

NOVEMBER 16, 2009

Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market. Let’s not let startups use this as an escape hatch to avoid customer development. Almost all Web startups are dominated by market risk. ““What’s the “Market Type” of your startup?&#

Customer Development 228

Customer Development Web Developer Customer 228

The Equity Kicker

JANUARY 22, 2013

However, this news is a reminder of how comprehensively online (particularly Amazon) is winning out over traditional retail in some verticals. Ecommerce entrepreneurs in other verticals could look for analagous opportunities.

eCommerce 112

eCommerce Vertical Stock Distribution 112

Version One Ventures

JANUARY 27, 2014

Distribution strategies are different. ” And many distribution strategies that worked on the web (like long-tail SEO), simply don’t work in an app ecosystem. ” And many distribution strategies that worked on the web (like long-tail SEO), simply don’t work in an app ecosystem.

Mobile 161

Mobile Web SEO Distribution 161

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. However, the rise of the Internet equalized if not flipped the ratio as the web (and mobile) created a new product category and distribution platform.

Vertical 60

Vertical Widget Distribution China 60

Both Sides of the Table

JUNE 18, 2010

To see the video of This Week in VC click on this link. You can listen to Om, Paul & I debate the topic in the video. Diverse search results include stream updates, blog posts, news articles, photos, videos (versus Twitter/FaceBook1 only). Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.;

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Up and Running

JULY 26, 2016

Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Video ads: Fail. We also tried running some Facebook and Youtube video campaigns and saw little success. Retargeting through display and video ads: Success.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

MAY 22, 2009

Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Partnership Opportunities At any show you are attending there has to be tons of opportunity for business to business relationships you hadn’t thought about. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 139

Silicon Valley RSS California Customer Development 139

Feld Thoughts

APRIL 19, 2012

” We invested in Sympoz in our Distribution theme , but it has this special characteristic around its community that felt a little different to us. We all like the entrepreneur a lot, but the company didn’t feel like it fit in any of our themes and was too vertically oriented for us.

Advisory Board 133

Advisory Board Vertical New York Community 133

Steve Blank

SEPTEMBER 14, 2009

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Blog at WordPress.com.

Silicon Valley 237

Silicon Valley IPO Technical Review Venture Capital 237

Steve Blank

AUGUST 31, 2009

customers aren’t buying it, the cost of distribution is too high, etc.) Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

Customer Development 246

Customer Development Developer Customer Silicon Valley 246

Occam's Razor

OCTOBER 14, 2014

I can't think of a better way to identify which content we create (pages, videos, interactive quizzes, comparison charts, op ed articles, flash magic thingies) is adding the most value… Again, same strategy. With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports.

Analytics 135

Analytics Vertical Metrics Web 135

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Faith-based Entrepreneurship At first, entrepreneurship is a Faith-based initiative. There is no certainty about a startup on day-one. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

Silicon Valley 237

Silicon Valley RSS Vertical California 237

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Let’s consider some examples: Imagine YouTube users were searching for “[title of video] English subtitles” on Google. This would indicate that users want to see English subtitles for videos. For inventory-driven sites, the website is a big part of the product.

SEO 159

SEO Framework SCRUM Search 159

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

thebarefootvc

JUNE 6, 2013

Over the years I have looked at recommendation engines, wearable technology (in this case, fabric that detected heart activity), biosensors, home monitoring, video analysis and natural language processing algorithms. Entrepreneurship Mobile Startups Technology Venture Capital interpretative intelligence Social Entrepreneurship technology'

Venture Capital 88

Venture Capital Mobile Vertical Algorithm 88

Steve Blank

NOVEMBER 19, 2009

I responded to their RFP by proposing that Ardent build the Pittsburgh Supercomputing Center a distributed supercomputing environment with hundreds of Ardent personal supercomputers rather than a monolithic Cray supercomputer. And where are we today…distributed computing. Love it… Great closure. Blog at WordPress.com.

Silicon Valley 214

Silicon Valley San Diego RSS California 214

Steve Blank

JULY 9, 2009

Unfortunately, while I had gone through phases of video game addiction in my life, in no way could I be described as even a “moderate hard-core gamer,” which ruled me out as a domain expert. So I got out out of the building to meet and understand our customers and distribution partners. I was in a very, very different business.

Silicon Valley 159

Silicon Valley RSS California Video 159

Up and Running

SEPTEMBER 2, 2020

Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. By partnering, Pixar now had expert guidance and financial backing to distribute and sell their masterpieces. A PC hardware manufacturer partnering with an upcoming video game on a branded GPU unit.

Small Business 153

Small Business Reputation Partner Revenue 153

Genuine VC

OCTOBER 3, 2007

Of course, Google announced its "Universal Search" all the way back in May, touted by Marissa Mayer on their blog "to blend content from Images, Maps, Books, Video, and News into our web results.". When people begin to find video and other content "serendipitously," it begs the question how the content got there in the first place.

Search 100

Search San Jose SEO Engineer 100

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing. Blog at WordPress.com.

Silicon Valley 272

Silicon Valley Product Startup RSS 272