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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product? But if users don’t come back to your product directly and often I question whether you have a sustainable product / company. Are we making their lives better?

Product 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

SEM 379
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Wikipedia started this, but it is also used for technical support, software, and product reviews. Streaming video. Internet radio.

Internet 239
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Startup Benchmarks

VC Cafe

You can read more about the methodology here and download a high res PDF here. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Source: The SaaS Napkin.

B2C 141
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. A pod-caster creates music and/or business material and makes it available for Internet download to iPods or other devices, where users may then listen at their convenience. Viral marketing. Streaming video.

Internet 224
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How To Up The Antics And Go Viral With Your Next Publicity Campaign

Entrepreneurs-Journey.com by Yaro Starak

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. They would try out the product and service and then each talk to an additional two or more people each.

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

TikTok became a phenomenon with 115 million new downloads in March 2020 alone, making it an 800-million-strong social media platform. TikTok became a sensation with 115 million new downloads in March 2020, making it an 800 million-strong social media platform. User-generated videos have enormous potential for sharing and to go viral.