March, 2021

article thumbnail

How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions).

CTO Hire 330
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. So what does it take? I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Drive Sales by Ranking Higher on Google Maps

The Startup Magazine

A listing on Google Maps is an invaluable marketing tool for local businesses. It helps businesses to be discovered by customers, to stand out from competing businesses, and drive traffic to the store that can be converted into sales. While the good thing is that you can do all of this for free, you will only be able to reap the rewards only if you can ensure high visibility for your Google Maps business listing.

Sales 147
article thumbnail

Should Your Startup Custom Develop a Site From Scratch?

ReadWriteStart

If you want your startup to stand a chance of achieving brand visibility and attracting new customers, you need to have a website. The majority of modern consumers will consult the web before making a purchase or working with a corporate partner; if your website isn’t there, they’re simply going to turn to one of your competitors. . However, just having a website isn’t enough to make your startup successful.

article thumbnail

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

article thumbnail

28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may be the same. No matter the tale, the background behind each and every business is what fuels each and brand.

article thumbnail

A checklist for your funding announcement

Version One Ventures

A well-timed funding announcement is your introduction to the world. It’s a way to increase your visibility with prospective investors, talent and customers. It’s also a signal that your company is gaining traction and momentum – you’re putting a stake in the ground for competitors. . Over the past eight months, many companies in the Version One portfolio have released funding announcements including Uniswap , Jam , SilviaTerra , Patch , Premadonna , Cap Hill Brands , Opyn and Cape Privacy

More Trending

article thumbnail

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. Email. And, a thousand other silos (depending on your company size). One outcome of this reality is that while every team works hard to do their very best work, it is rare that they earn strategic influence from their work.

Analytics 131
article thumbnail

How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments.

Audience 127
article thumbnail

Best Practices to Make a Successful Career Change in a Tech-Driven World

ReadWriteStart

Anchoring yourself to a secure job that you can depend on for the rest of your professional life used to be a popular option. While times have changed — that doesn’t mean that people are too keen on making any radical career changes nowadays. During the COVID-19 crisis, people will do whatever it takes to hold on to a stable job. That said, the new generation of employees has certain demands and expectations, and if you’re not happy with where you’re at right now, you shouldn’t hesitate to

Finder 120
article thumbnail

Things to Keep in Mind While Hiring a Network Support & Maintenance Services

The Startup Magazine

In a business scenario dominated by technology, we understand that network maintenance and support is integral and critical to almost every industry. Whether managing a financial investment company, running a manufacturing facility, or operating a pharmaceutical firm, the core health of your organization’s network is of pivotal importance in maintaining business operations.

article thumbnail

How Nonprofit Boards Can Reduce Internal Risk

Board Effect

Risk management is an important way to demonstrate to donors and other stakeholders that nonprofit boards are using their resources wisely and ethically. Financial loss and other types of fraud can cause your nonprofit to lose donors, damage your nonprofit’s reputation, and result in liability. Every nonprofit risk management plan should have a plan to address and reduce internal risks, particularly in the area of secure collaboration.

article thumbnail

7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

When someone introduces me to an “idea person,” I automatically jump to the down-side conclusion that this person doesn’t do follow-up. Of course there are people who are great at getting things done, but haven’t had an original idea in their life. Great entrepreneurs, like Bill Gates, are great at both. I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software.

article thumbnail

How to Run a Full Financial Audit of Your Business and Optimize Spending

Up and Running

Most people think of financial audits as investigations carried out by a certified public accountant (CPA). That’s one definition, and you may require that if your company needs a loan, you’re getting ready to go public or the business will soon reach another milestone that requires financial transparency. However, a financial audit can also be something you do independently.

article thumbnail

Why do marketplaces make great businesses?

Austin Startup

Marketplaces are big business! In fact, many are now household names?—?just look at the likes of Airbnb , Uber and Etsy. They seem to be everywhere, solving problems for people around the world. Marketplaces are also catching the eye of investors. In recent years we’ve seen mega-rounds of investment and sky-high valuations. One of the highest we saw in 2020 was Ke.com , a Chinese platform for buying and selling properties.

article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

Every startup entrepreneur wants to see their company grow. They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. They want to open new offices, generate more revenue, and ultimately, secure higher profitability. . But none of that can happen if you have an impediment to growth – an invisible (or perhaps visible) force keeping your startup from creating the momentum it needs to keep growing. .

Startup 127
article thumbnail

15 Chrome Extensions Every Marketing Consultant Should Employ

Duct Tape Marketing

15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing. Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

article thumbnail

Diversity and Inclusion Plan Template for Nonprofit Boards

Board Effect

Diversity and inclusion are important Issues for all organizations to consider, and they’re especially important for nonprofit organizations because of how closely nonprofits are connected with their communities. If your board is willing to make a commitment to diversity and inclusion , you’ll find that it will pay off big as it leads to better discussions, decisions, and outcomes.

article thumbnail

7 Startup Laws Of Finance That You Dare Not Shortcut

Startup Professionals Musings

Many startups fail before reaching that magic “cash-flow positive” position they have been striving for, despite seemingly reasonable financial projections. A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. These mistakes are usually masked by excuses, like the economy turned on me, or my competitors played dirty.

article thumbnail

The Current State of Angel Investment for Small Businesses and Startups

Up and Running

When the pandemic hit, we were all left with a bitter taste in our mouths — especially as business owners. Uncertainty was a constant, sales and customer interest were wildly volatile and for many businesses, it became less about planning for the rest of the year and more about surviving the next few months. . My company, Circle 5 Books , which focuses on web and marketing copy, did not take much of an active stance on the pandemic.

article thumbnail

Burning Platform: Amazon, automation and society

deal architect

In the 36th (yesterday) and 37th (today) episode of the series we have Dr. Robin Gaster, President, Incumetrics Inc. and Visiting Scholar, George Washington University Institute of Public Policy. We discuss various aspects of Amazon's growing empire from his new.

article thumbnail

How to Decide the Best Way to Fund Your Business

ReadWriteStart

No matter what kind of business you’re starting, what your growth model is, or what kind of team you’re starting with, you’re going to need money to get started. These days, it’s possible to launch a startup on a razor-thin budget, working remotely so you don’t have to pay for an office, scrapping together resources you already have, and working with the smallest team possible.

article thumbnail

The First Page of Your Google Search is Your New Business Card

Duct Tape Marketing

The First Page of Your Google Search is Your New Business Card written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Dean Heasley. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Search 96
article thumbnail

5 AI Trends That Will Shape Your Business In 2021

YoungUpstarts

Christa Martin shares some of the fundamental considerations for businesses to understand prior to undertaking the deployment AI for audience segmentation. The post 5 AI Trends That Will Shape Your Business In 2021 appeared first on Young Upstarts.

Audience 363
article thumbnail

7 Tough Leadership Challenges Gauge Your CEO Ability

Startup Professionals Musings

As a business advisor, I often talk to business professionals who are critical of their CEO, and are convinced that they could do the job better. Yet I suspect that few of you have seriously thought about the scope of problems that every CEO must face, and what capabilities are the key to success, whether your company is a small startup, or a multi-billion multi-national conglomerate.

article thumbnail

Processing the Supermarket Shooting in Boulder

Feld Thoughts

Thanks to everyone who sent a note to me in the past few days about the shooting in Boulder on Monday. 10 people murdered in a city of 100,000 people, in a place that I love where I’ve lived since 1995, is an extremely difficult thing for me to process. On Monday, Amy and I were shocked. On Tuesday, we were both shaken and stunned. The emotions really hit us both on Wednesday.

Denver 231
article thumbnail

Burning Platform: Startup Communities

deal architect

In the 34th (today) and 35th (tomorrow) episode of the series we have Brad Feld, Founding Partner, Foundry Group and Ian Hathaway who leads the global ecosystems business at Techstars, In the episode below, they discuss their book, The Startup.

Community 332
article thumbnail

4 Actionable Tips for Naming Your Next Startup

ReadWriteStart

With a lot of conviction and contemplation, you have stepped into the world of startups. You have undergone the grind of evaluating and reevaluating your startup, chalked out a roadmap, did market research, and came up with prototypes. And now you’re ready to manifest your plan into a profitable business. What’s in a Name? But before you can move forward with your hustle, you have to work on the most important aspects of your startup, choosing a business name for it.

Naming 200
article thumbnail

The Power of Rituals in The Workplace

Duct Tape Marketing

The Power of Rituals in The Workplace written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Erica Keswin. In this episode of the Duct Tape Marketing Podcast , I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context.

article thumbnail

Mentors Can Help Decipher Free Advice

YoungUpstarts

Any advice - and especially free advice - should be carefully analyzed before applying it to your life, team, or business. A mentor can help, says Mary Smith, associate consultant at IA Business Advisors. The post Mentors Can Help Decipher Free Advice appeared first on Young Upstarts.

article thumbnail

10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. In today’s world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and brands. How does an entrepreneur best deal with that environment?

Marketing 317
article thumbnail

How startup owners can get their work-life balance just right

The Startup Magazine

In theory, running your own business should bode well for your work-life balance, as you call all the shots when it pertains to when you work and when you let your hair down. In practice, though, striking that work-life balance when you are new to running a business can be surprisingly arduous. Work Life Balance Concept. That’s why, if you are at the helm of a startup, you should heed the work-life lessons of people who have already been there and done that with a small-to-medium-sized business.

Startup 190
article thumbnail

The Analyst Cam: IFS Cloud launch

deal architect

As we have moved to virtual vendor briefings, I have increasingly been excerpting short video segments (with permission from vendors), as part of my Analyst Cam series. IFS is hosting its Cloud Launch event today and tomorrow. You can register.

Cloud 324
article thumbnail

What Most Startup Entrepreneurs Get Wrong About Conversion Optimization

ReadWriteStart

Startup entrepreneurs are fueled by ambition. They often want to grow as quickly as possible, and that means relentlessly marketing the business and flexibly adapting to new information. Growth hacking depends on your ability to make changes to your marketing and sales strategies on the fly, gradually inching closer to a “perfect system.” And at the center of that system is a solid conversion optimization strategy. .

article thumbnail

The Simple Truths About Happiness

Duct Tape Marketing

The Simple Truths About Happiness written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Sophia Godkin. In this episode of the Duct Tape Marketing Podcast , I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

article thumbnail

What Will The Post-Pandemic Leader Look Like?

YoungUpstarts

As the economy moves into recovery, your leadership muscles will be taxed in ways they never have been before, says Ed Hess. Here are nine skills you’d better start honing now. The post What Will The Post-Pandemic Leader Look Like? appeared first on Young Upstarts.

article thumbnail

8 New Venture Smarts That You Can’t Afford To Ignore

Startup Professionals Musings

A while back I received a discouraging note from an entrepreneur with a patent and a medical software application who couldn’t find a dime of investment, and was grousing that seed funding just wasn’t available anymore. After exchanging a couple of notes, I concluded that she was more likely a victim of item #1 on my reject list below, rather than a drought on seed funding.