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When Should Technical Founders Become CEO?

Both Sides of the Table

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). It now seems that Mark is more firmly in control.

Founder 309
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Humanizing the Workplace: Building Strong Employee Relationships

Duct Tape Marketing

Humanizing the Workplace: Building Strong Employee Relationships written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast , I interview Joey Coleman. Questions I ask Joey Coleman: [02:42] what’s the real cost of employee turnover? [04:04]

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14 Entrepreneurs Share Their Views on Writing a Business Plan or Not

Hearpreneur

It's your persuasive pitch to potential investors, outlining your startup's objectives and profitability strategy. Beyond that, it acts as your business's guiding roadmap, ensuring you stay aligned with your goals as your operations adapt to evolving circumstances. Thanks to Mac Steer, Simify ! #4-

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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. Brand is your strongest asset. Understanding what your customers crave.

Marketing 109
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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Founders almost never have a real strategy. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” The 10,000th biggest company in the world is a very successful company, as is the two-person company where the founders each take home $300k/year.

Restful 202
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How to Improve eCommerce Conversions for Your Business

Up and Running

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Even your website speed has a huge impact on whether people are likely to stick around. Customers have access to all your online competitors.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Rather, they ask probing questions that get you to discover for yourself what is true for you, your situation, and what you want. What follows is your startup therapy session. You're smart. You'll make good decisions.

Startup 315