Up and Running

JULY 5, 2021

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. If you decide to tackle the process on your own, there are several online resources for managing the whole process.

Hiring 133

Hiring Intellectual Property United States Search 133

Startup Professionals Musings

OCTOBER 13, 2012

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

North America 260

North America Intellectual Property Marketing Offshore 260

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 136

Global North America Intellectual Property Offshore 136

Up and Running

NOVEMBER 1, 2017

If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a product name, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.

Product 101

Product SEO Search Engineer 101

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126

Search Aggregator New York SEO 126

Hearpreneur

NOVEMBER 10, 2021

So to make that idea stick, I looked for military-themed names that implied my agency's job is to support and reinforce your brand's marketing efforts. Even though we focus on email marketing now, the name still makes sense, so we kept it. My business name was born from my passion – The Performing Arts.

Naming 142

Naming Entrepreneur PR San Francisco 142

Software By Rob

JANUARY 12, 2010

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. No amount of optimization is going to make this traffic turn into gold unless your target market is people who are interested in tech startups. Using our definition above, this traffic is of very low quality.

Software Review 55

Software Review Marketing Startup PPC 55

Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. What I was actually hearing was a failure of management.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40

Naming Technical Review Product Product Name 40

Gust

DECEMBER 22, 2011

Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Duct Tape Marketing

DECEMBER 1, 2022

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. In this episode of the Duct Tape Marketing Podcast , I interview Ann Handley. Take The Marketing Assessment: Like this show? MarketingProfs.com.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

Up and Running

MARCH 1, 2016

Please consult a patent attorney for more information about filing for a patent, and getting your idea to market. . But, when it comes to inventing things, the real trick is sticking the journey through or going from idea to invention to market. Step 3: Do basic market research (before investing money). Resources for inventors.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Women Entrepreneurs Can

NOVEMBER 18, 2019

While listing on Amazon can open up access to a whole new market for you, simple errors can jeopardize any effort you make to capture these buyers. An Amazon Seller’s account is where Amazon sellers spend most of their time ( depending on agency or management automation). inventory file or company name).

Software Review 40

Software Review Sales Software Naming 40

crowdSPRING Blog

JULY 13, 2016

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Product name)(statement of primary differentiation).

Marketing 48

Marketing Startup Differentiation Naming 48

Startup Professionals Musings

NOVEMBER 21, 2013

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

APRIL 10, 2011

Managing foreign exchange reserves is every bit as challenging as managing a family budget. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US. Watch your product naming. Proceed with caution.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva. Constantly.

Marketing 69

Marketing Social Media Curation Boston 69

YoungUpstarts

OCTOBER 30, 2019

Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. What are the challenges related to creating and introducing a new product?

Product Development 113

Product Development Developer Product Demand 113

Startup Professionals Musings

AUGUST 20, 2011

This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 258

Global North America Intellectual Property Offshore 258

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. with demands for new products and services.

Global 120

Global North America Intellectual Property Offshore 120

The Startup Magazine

APRIL 30, 2018

percent a year, YCharts reports, an effective internet marketing strategy is now crucial for succeeding in business today. To develop long-tail keywords, use details such as product names, manufacturers, numbers, and colors. It also lets you keep your keyword usage up to date with current market trends.

Product 80

Product SEO Analytics Engineer 80

Software By Rob

OCTOBER 28, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your Product Name → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)

Software Review 37

Software Review RSS Startup Software Developers 37

Up and Running

NOVEMBER 7, 2017

Over a few different blog posts, we’re going to show you, step-by-step, how we figured out if we had a good idea , how we picked our product name, how we developed our logo, and much more. I’m COO of Palo Alto Software, the company behind this site as well as LivePlan , Business Plan Pro, and a few other products. Stay tuned!

Product 77

Product Product Name Forecast Naming 77

Startup Professionals Musings

JANUARY 7, 2014

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 265

Startup Intellectual Property LLC Burn Rate 265

Startup Professionals Musings

JULY 5, 2010

That means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Not every international market matters, but some are larger than life.

North America 223

North America Intellectual Property Offshore Startup 223

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Startup Professionals Musings

NOVEMBER 28, 2012

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Entrepreneur 274

Entrepreneur Intellectual Property LLC Burn Rate 274

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5

Naming 48

Naming Technical Review PR LLC 48

Software By Rob

NOVEMBER 1, 2009

at 7:29 am Rob: If you’re ever in the market for a hosted alternative to FeedBurner WITH support, please take a look at FeedBlitz (www.feedblitz.com/rssfaq.asp) – even has a FeedBurner compatbility mode to simplify migration. Not the way I like to troubleshoot, of course. #4 4 Aiesha on 11.03.09 5 Phil Hollows on 11.05.09

RSS 37

RSS Software Review Software Developers Software Development 37

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.

Search 154

Search SEO Analytics Engineer 154

reidhoffman.org

NOVEMBER 12, 2013

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. To show potential revenue streams, we listed three products: ads, listings, and subscriptions. The blue boxes identify the corresponding markets for those products.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

YoungUpstarts

MAY 5, 2015

But in order to ensure that the 70 million customers it serves every day are treated with cultural respect, this fast food giant entrusts regional responsibilities to local managers. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.

Samoa 100

Samoa New Zealand Fiji Germany 100

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Watch your product naming. Respect local customs and practices.

Brazil 121

Brazil Finland Silicon Valley Italy 121

ConversionXL

SEPTEMBER 4, 2014

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Managing tags in this way quickly becomes a mess that drives teams apart. What is a Tag Manager? What is a “Tag” Anyway?

Management 106

Management Software Review eCommerce Analytics 106

Gust

DECEMBER 29, 2013

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.

Startup 183

Startup Intellectual Property LLC Burn Rate 183

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. And, usually, companies are using the tag manager provided by their chosen web and/or app analytics vendor. This article highlights what a vendor-agnostic tag manager product, Tealium iQ , brings to the table.

API 54

API Analytics Web Naming 54