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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that.

SEM 164
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth. This is a variation on Internet radio, named from iPods and broadcasting. Viral marketing. Podcasting.

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. This is a variation on Internet radio, named from iPods and broadcasting. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth." Streaming video.

Internet 224
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

But if you have enough traffic, you should use both types of tests in your optimization program. Customizing the template can account for them and optimize your optimization program. You want to speed up your testing program and run more tests— high-tempo testing. All organizations operate under different assumptions.

Analytics 127