The Startup Magazine

FEBRUARY 9, 2022

They share amazing tips on content writing that everyone should refer to. This digital marketing publication is a free web application that provides digital marketers with insights and analytics about their search engine rankings, links, and keywords. 5: Inc.com . 8: Digiday. 15 : Marketing Land.

Marketing 178

Marketing Social Media Campaign Advertising 178

Duct Tape Marketing

AUGUST 8, 2019

Despite not joining John’s network of consultants at the time, he now had a fan, and I followed much of his content going forward, including reading Duct Tape Marketing and SEO for Growth. (I I enjoy how John and Duct Tape Marketing clarify online marketing in such simple terms, especially search engine optimization (SEO).

San Diego 55

San Diego Marketing SEO Social Media 55

Brandanew

DECEMBER 28, 2015

For small businesses and startups, SEO can be a tough game to play. When companies compete against larger, better-funded competitors with sophisticated SEO strategy, it can take several months, if not years, to challenge them for search engine visibility. One way to accelerate SEO is to fully leverage the social media potential.

Social Media 100

Social Media SEO Media Ohio 100

Duct Tape Marketing

JANUARY 5, 2017

Make sure your site has web pages that convert. Before you commit to a web design, it’s important to test out web pages to see which ones provide the best conversions. Make sure the web pages get to communicate your exact intentions. The more granular you make it, the higher the conversions should be.

Lead Generation 67

Lead Generation Software Review SEO PPC 67

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

The Startup Magazine

MARCH 31, 2023

Here are the best techniques to market new companies to get you going: Invest in an SEO-friendly website. The new ‘grinding’ machine is referred to as an algorithm, and new opportunities and tools are continually being created. Try to stay current, grow, and follow trends. Attend seminars, webinars, or training.

Customer 117

Customer Reputation Marketing Social Network 117

ConversionXL

MARCH 3, 2016

SEO Custom Reports. That can inform your content, SEO and PPC strategies. Avinash Kaushik, author of Web Analytics 2.0 , explains the “Social Source Referral” filter… Avinash Kaushik , Web Analytics 2.0: “Do notice the clever use of the filter (Social Source Referral Exact Yes) above.

Analytics 48

Analytics Customer PPC Metrics 48

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 25, 2019

Site visitors don’t arrive on a web page out of nowhere. Google Direct PPC Link in Google results ? Clicks on a PPC ad ? Back up your claims with easy-to-digest proof points (references, testimonials , studies, etc.). Most people refer to it as being “in the zone” or “in a groove.”

Design 128

Design PPC Matching Conversion 128

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Rewiring the brain Teaching is hard work. :). Criminal behavior.

Analytics 127

Analytics Campaign Search Customer 127

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

He’s constantly talking about the future before it gets here, and it’s clear this is a passion of his more so than a business interest – he just likes to geek out on technology, marketing, social media and the web, but always refers back to how it could be used to make money.

Internet 79

Internet Marketing SEO Social Media 79

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. This is key.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

MARCH 21, 2024

Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

SEO 66

SEO Technical Review Viral Video 66

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients. Agencies can service clients all over the world. Amanda Dixon (10:49): Yeah, exactly.

Entrepreneur 80

Entrepreneur Technical Review Cofounder Valuation 80

ConversionXL

JANUARY 13, 2012

Visitors that come via PPC advertising (AdWords etc), banner ads or other kind of promotions. Click on a PPC ad. ?. Back it up by easy-to-digest proof points (references, testimonials, studies etc). My client tells me that they’re after SEO traffic and plan to do AdWords advertising. Often lands on a deep link.

Design 132

Design PPC Conversion Matching 132

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Referring URL's. Too much data from our web analytics tools. It does not matter which report you look at.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). Will I focus more on referring sources or social traffic first?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 31, 2011

You can analyze Mobile Search performance with Mobile Referring traffic information. Then compare those two to Desktop Search and Desktop Referring traffic. So you'll be comparing clean buckets of Social Media, Search and Referring Traffic with no social referrals included. And we recommend doing more SEO.

Salary 130

Salary Analytics Green eCommerce 130

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. The number of visitors who land at a website is referred to as website traffic. So, you’re missing out if you’re not using them in your paid search or SEO campaigns.

SEO 175

SEO Social Media Search Campaign 175

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Unlike SEO, you don’t have to wait six months to see whether the changes are delivering results. . It’s also a good idea to ask agencies for references. But it’s on the rise— 60.8% of businesses are making CRO a priority.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

JULY 25, 2016

If you have a team that works out of a local office it will be easy to filter you their IPs, too; if you frequently use web-based contractors it can be a little more difficult, for both technical and human reasons (i.e. it’s harder to get outsourced contractors to do things consistently). http-to-https/https-to-http redirects. 302 redirects.

Analytics 48

Analytics Social Media Channel Campaign 48

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 76

Naming OTC Entrepreneur PPC 76

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. If there is nothing in the referring string, that visit is marked as Direct. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I offered myself as an internet marketer (doing SEO, PPC and so on).

Panama 124

Panama Africa Internet Email 124

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. Your existing customers are you best source of referals – just ask. However, i need a technical person (web developer) who can bring my vision to life. And, what would you suggest?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Get Baseline SEO Data Through Webmaster Tools. Gain More Power Over Your PPC Spend with AdWords Data. Everyone should sign up for and connect Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. Print it, keep it handy, refer to it all the time. Try that. #4:

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. Are you spending excessively on PPC (Pay Per Click)? 4 : Conversion rate by top five referring url's.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. Last December, my good friends created this guide , which has already earned more than 40 referring domains: Another hack to cut costs for industry studies? To illustrate, let’s take the Moz blog.

B2B 142

B2B Social Media Email Campaign 142