Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

YoungUpstarts

SEPTEMBER 26, 2018

. #1: Pay Per Click (PPC). PPC marketing such as Google AdWords is one of the most cost-effective methods of digital marketing you can use. Lots of companies use it, from new start-ups to some of the world’s best-known brands, and, when done properly with targeting, you can dramatically increase your web traffic and conversions.

PPC 113

PPC Marketing Social Media Social Network 113

Duct Tape Marketing

JANUARY 5, 2017

Make sure your site has web pages that convert. Before you commit to a web design, it’s important to test out web pages to see which ones provide the best conversions. Make sure the web pages get to communicate your exact intentions. The more granular you make it, the higher the conversions should be.

Lead Generation 66

Lead Generation Software Review SEO PPC 66

Duct Tape Marketing

AUGUST 8, 2019

The Marketing Hourglass is a unique approach to the customer journey map that takes a potential customer through the sales funnel of know, like, trust, try, buy, repeat, and refer. One of the tactics has been hosting several free marketing workshops in my city (also referred to as “speaking for leads”).

San Diego 54

San Diego Marketing SEO Social Media 54

ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Avinash Kaushik, author of Web Analytics 2.0 , explains the “Social Source Referral” filter… Avinash Kaushik , Web Analytics 2.0: “Do notice the clever use of the filter (Social Source Referral Exact Yes) above. PPC Custom Reports. PPC Keywords.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

The Startup Magazine

MARCH 31, 2023

The new ‘grinding’ machine is referred to as an algorithm, and new opportunities and tools are continually being created. There are many companies in your neighborhood and beyond that can help you, whether you need assistance with web design, pay-per-click (PPC) advertising, SEO, or social media.

Customer 120

Customer Reputation Marketing Social Network 120

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.”

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

AUGUST 11, 2021

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Each correspondence after your first should aim to: Add context: Reference your previous email to jog your prospect’s memory (e.g., If all the pages got sponsored I’d stand to make $60,000.”.

Audience 139

Audience Social Media Email Ruby 139

YoungUpstarts

NOVEMBER 24, 2014

It is referred to as Black Friday, and it brings out shoppers in droves who are looking for special promotions, door-buster deals, one-day sales and free giveaways. As you know, this is a common accounting expression that refers to losses being in red, and profits in black. The Role of Advertising.

PPC 193

PPC Advertising Louisiana Sales 193

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. This bonus search engine “bling” is often referred to as rich snippets.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. It’s not as common as it used to be, but people use to worry a lot about A/B testing ruining rankings.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Software By Rob

JANUARY 12, 2010

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Is this bad?

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

NOVEMBER 4, 2011

Create multiple versions of a web page (such as home page, product page, landing page etc) or even a part of a web page (such as headline wording, call to action button size, email capture box location etc) and see which version converts better – which version gets more people to do what you want them to do. Engagement.

Conversion 109

Conversion Framework Technical Review Sales 109

YoungUpstarts

AUGUST 26, 2015

You can even pay a web designer to construct one for you if you wish. Before you market your brand online, make sure you can refer people back to a website. But, another one that also gets results is PPC or “pay-per-click” advertising. They provide an online storefront for them that’s open for business 24/7.

PPC 100

PPC Startup Social Media Mobile 100

ConversionXL

APRIL 25, 2019

Site visitors don’t arrive on a web page out of nowhere. Google Direct PPC Link in Google results ? Clicks on a PPC ad ? Back up your claims with easy-to-digest proof points (references, testimonials , studies, etc.). Most people refer to it as being “in the zone” or “in a groove.”

Design 128

Design PPC Matching Conversion 128

Brandanew

DECEMBER 28, 2015

Blog posts are far more often and widely shared than standard product and service web pages on social media, because they are seen as being less self-promotional. An active blog signals to Google the entire website is up to date and offers valuable information — exactly the type of Web content it wants to serve to its search engine users.

Social Media 100

Social Media SEO Media Ohio 100

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Look at the referring keywords. Criminal behavior. Go visit them.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

DECEMBER 14, 2016

For example, although our homepage ranks pretty well for many searches, we’ve created custom landing pages for hundreds of different terms, including logo design , web design , stationery design and many more. If you need some help, the terrific designers at crowdSPRING can help you to optimize your web design.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold. This is key.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

FEBRUARY 18, 2016

Next, you’ll set up a container, which can either be web, iOD or Android. How to Integrate PPC Efforts. In Google Analytics, you can now map PPC traffic’s conversion path from keyword to purchase. To do that, you’ll need a Google Tag Manager account. You can even break it down by blog post. Conclusion.

Management 48

Management Analytics Software Review Metrics 48

Up and Running

FEBRUARY 18, 2021

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. You can split your web traffic so that one-half of visitors land on your page version A and another half on-page version B.

Acquisition 127

Acquisition Cost Affiliate Customer 127

The Next Web

JANUARY 26, 2014

If you successfully referred a friend you would get $10 and your friend would get $10. But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users. Why do I know this? Why does it work? Users like free money, whodathunk!

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients. Agencies can service clients all over the world. Amanda Dixon (10:49): Yeah, exactly.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

He’s constantly talking about the future before it gets here, and it’s clear this is a passion of his more so than a business interest – he just likes to geek out on technology, marketing, social media and the web, but always refers back to how it could be used to make money.

Internet 79

Internet Marketing SEO Social Media 79

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). Will I focus more on referring sources or social traffic first?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Referring URL's. Too much data from our web analytics tools. It does not matter which report you look at.

Analytics 94

Analytics Metrics Cloud Web 94

ConversionXL

JANUARY 13, 2012

Visitors that come via PPC advertising (AdWords etc), banner ads or other kind of promotions. Click on a PPC ad. ?. Back it up by easy-to-digest proof points (references, testimonials, studies etc). Some typical entry points: Organic search. A user comes via Google, after searching for a particular keyword. Paid advertising.

Design 132

Design PPC Conversion Matching 132

Occam's Razor

OCTOBER 31, 2011

You can analyze Mobile Search performance with Mobile Referring traffic information. Then compare those two to Desktop Search and Desktop Referring traffic. So you'll be comparing clean buckets of Social Media, Search and Referring Traffic with no social referrals included. So on and so forth. you have your answer.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). Just so we have a visual guide through this learning process, let's use the above image as a reference.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JULY 25, 2016

If you have a team that works out of a local office it will be easy to filter you their IPs, too; if you frequently use web-based contractors it can be a little more difficult, for both technical and human reasons (i.e. it’s harder to get outsourced contractors to do things consistently). http-to-https/https-to-http redirects. 302 redirects.

Analytics 48

Analytics Social Media Channel Campaign 48

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. When someone clicks on a link to navigate from Page A (referring page) to Page B (destination page), the URL of the referring page is passed to the destination page by the browser in a field called “HTTP Referrer.”. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

DECEMBER 28, 2015

We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack. We think outbound marketing techniques are getting less and less effective over time, for two reasons.

Asia 100

Asia Las Vegas Marketing Technical Review 100

YoungUpstarts

JULY 1, 2015

The best definition I can find came from Wikipedia (no surprises), and it goes like this: “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. D igital Citizens (people familiar with the web). What is Inbound Marketing? a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. It’s also a good idea to ask agencies for references. While an agency might not be able to divulge info about all their clients due to non-disclosure agreements, they should be able to offer a few client references. How to vet CRO agencies.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94