Both Sides of the Table

APRIL 17, 2013

They want the perfect feature set, the PR company lined up to do the perfect press release, they want maximum coverage, rave reviews, viral adoption and they want to sit back and then wait for the signups to come roaring in. I hear about it in every first product release. You can see it in the founders’ eyes.

Viral 371

Viral PR Lean Founder 371

ReadWriteStart

APRIL 4, 2023

A campaign should only be used if your product has a “viral” quality to it. This allows them to continue creating content and often even generate revenue for living expenses without begging for money at each individual show or only relying upon royalty payments from music sales when available.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Occam's Razor

SEPTEMBER 24, 2012

A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. from those clicks. The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

NOVEMBER 30, 2018

A supplier could go bankrupt or an angry customer’s tweet could go viral, there is an infinite number of things that can cripple a new business. Whether it’s having a PR plan or back up finances, being prepared will ensure your business can survive. Expect the Unexpected. Secure Repeat Clients.

Entrepreneur 124

Entrepreneur Forecast Salary Viral 124

This is going to be BIG.

AUGUST 8, 2011

I've never been at a company that is scaling up to $20 million in revenue, so I'm not about to tell someone how to do that. As my colleague Phin mentioned the other day, there are two types of bad advice you can give--one is to give bad advice in an area you should know something about.

Venture Capital 110

Venture Capital PR Hiring Networking 110

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. ► 10/04 - 10/11. (2).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. In the new bubble PR may be your new best friend, so invest in it.

Internet 334

Internet IPO Silicon Valley Agile 334

Cracking the Code

DECEMBER 1, 2009

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. The recession created opportunities! New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). Software 2.0:

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

OCTOBER 9, 2009

This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. In other words, how much of the decline in revenue growth is due to signing up fewer customer vs lower revenues from each new customer. Software 2.0:

Software Review 48

Software Review Technical Review Cloud Europe 48

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

Cracking the Code

NOVEMBER 10, 2009

It is intriguing to see the M&A dynamics in the space, highlighting the interest of tech companies for recurring revenue streams - even SAP announced in their analyst call earlier this month that they were moving from perpertual licenses to five year term licences. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review IPO Cloud 48

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Internet Ad Revenues Rise to Historic $17 Billion in First Half 2012, Up 14% Over Half-Year 2011, According to IAB – [link]. Fatherpreneurship: How to be a Successful Father and Entrepreneur - [link]. Avoid the 50/50 co-founder model – here’s why – [link]. Show them WHY.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. The most important part of Software-as-a-Service isn’t "Software" its "Service"! Support, support, support!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

JANUARY 22, 2009

While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. 1 of MRR generates $12 of annual revenue, so $1 commission equals 1/12=8.3% of Year One Revenue Sounds high, but is that considered a reasonable package?

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

FEBRUARY 25, 2008

As I was building the spreadsheet, I also included the revenue multiples for this set of companies, both for the trailing 12-month (TTM) and the forward 12-month (FTM). Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. pts and is dynamically updated via GoogleDocs. Software 2.0:

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Software By Rob

NOVEMBER 15, 2011

We are obviously hitting social media, PR, etc. If you have funding then freemium is possible to pull off, but growing a company organically using its own revenue doesn’t work when you have an extremely low customer lifetime value (LTV). quite hard, but I don’t think paid acquisition could possibly work here. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

View from Seed

MARCH 22, 2016

Even if you’re in the pre-revenue, pre-seed or seed stage, there are still ways to get on a reporter’s radar. A business publication may care less about the technical nuances, but you can bet they’ll want to hear about your numbers and your strategy for raising revenue. This one is tricker in the pre-revenue stage.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

ConversionXL

DECEMBER 4, 2015

At his optimal weight, Clever does pretty well for himself, most notably between plays at the Super Bowl – creating millions of fans and generating a ton of revenue for advertisers. Essentially, EZ Grill decided to lean on traditional PR for increased awareness early on. Viral Videos. That’s him (at his peak weight). No results.

Viral 48

Viral Social Media Video North America 48

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Or some teams who start driving revenue paper over the fact that they aren’t acquiring customers profitably.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Cracking the Code

DECEMBER 16, 2006

however, public SaaS companies like Concur, Saba, Taleo, LivePerson and Ultimate are growing 50-100% per year and trading at an average 5x trailing revenue multiples (I excluded salesforce leading the pack with 9x!) whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Seeing Both Sides

FEBRUARY 9, 2015

The law of large numbers suggests it is easier to double in size when you are doing $1 million in revenue as compared to when you are doing $10 million, never mind $100 million. For example, PR doesn’t scale. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

SEPTEMBER 10, 2019

Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Growth teams have limited revenue potential.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Bean had been experiencing a long period of zero revenue growth. Bean , an outdoor goods retailer, as an example. Being a 100-year-old brand, L.L.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

MAY 8, 2015

What is the ideal size and make-up of a team for a pre-revenue SaaS startup? The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. 6 Thoughts on Creating and Leading Engineering Teams – buff.ly/1zNp7eB.

Small Business 48

Small Business Design Social Media Startup 48

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

crowdSPRING Blog

OCTOBER 14, 2010

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Internet Advertising Hits New Revenue Record – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Social media critics keep getting it wrong – [link].

Social Media 90

Social Media Small Business Design Media 90

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. Check it out at semrush.com/partner/ducttapemarketing. It’s 350 bucks.

Portland 59

Portland Audio Technical Review Video 59

www.foliomag.com

JULY 31, 2012

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Marketing/Communications/PR. Here, digital audience marketers chime in on the ones they’re using now, and why. Advertising/Sales.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Cracking the Code

MAY 25, 2010

A few highlights from the different keynotes and speakers On top of Jason, we also had the chance of having many great speakers at the event and here are a few quotes and notes that I have taken during the different keynotes and panels: Joe Payne, CEO of Eloqua moderated the panel on Revenue Performance Management. ► 10/04 - 10/11. (2).

Software Review 74

Software Review Cloud IPO Jordan 74

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Should you charge from day one, testing the revenue model first? Or should you focus on user engagement or virality? Should you charge from day one, testing the revenue model first?

San Francisco 154

San Francisco Lean Metrics Design 154

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. My rule is that conferences are to be avoided unless it’s purely for PR purposes or if you’re in sales. .

Technical Review 108

Technical Review Technology Software Review Valuation 108