8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Tip 7: But don’t call it a white paper.

[White Paper] How To Build An Online Network of Influencers

YoungUpstarts

Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Resources ad:tech ad:tech Singapore online influencers social media social media marketing social network white paper

Trending Sources

[White Paper] Social Media Newsroom – A Snapshot Of Your Brand

YoungUpstarts

Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Journalists Expect an Online Newsroom.

Bits, Bytes, and the Blockchain: An Overview of Bitcoin

Early Growth Financial Services

Though Bitcoin presents significant growth opportunities, we … Continue reading → White PapersOnce regarded as part of a libertarian fringe, Bitcoin is increasingly commanding the attention of the world’s major financial institutions, institutional investors, and governmental regulatory bodies. Current estimates put the amount of Bitcoin outstanding at $14.2 million.

[White Paper] 7 Simple Smartphone Privacy Tips

YoungUpstarts

Here is a short white paper by identity theft expert John Sileo , sponsored by Deluxe Corporation , detailing 7 simple smartphone protection tips will help business owners understand these risks and protect their mobile offices. You can download the white paper here.

Fostering a Startup and Innovation Ecosystem

Feld Thoughts

UP Global just released a great new white paper titled Fostering a Startup and Innovation Ecosystem. Enjoy the white paper and join us for the hangout. As you might know, I’m on the board of UP Global and think they are doing amazing things for startup communities around the world.

New White Paper from Council Member, Fernando Sepulveda

Inc Startups

After working with growing companies, Impulsa shares what it's learned Council Member Fernando Sepulveda, CEO of Impulsa , has shared a new white paper that his firm has released.

How Have the Demographics of Public Corporate Boards Changed Over the Past 25 Years?

Pascal's View

Having more independent directors, however, does not necessarily correlate to having a more effective board– let’s not forget models of director independence, such as Tyco and Enron, that were emblematic of poor board governance. * Still dominated by white males: in 2011, 9% of boards have no female directrs, 16.2%

Serial Entrepreneuers - Are They Better?

Chaganomics

Serial Entrepreneurs White Paper from chaganomics You know my thoughts.These lessons should be taught in public schools! WP by Hervé Lebret.

Seeing Through The Fog

A VC : Venture Capital and Technology

I am talking about academic/research/white papers and blog posts written (often poorly) by the leading technologists in the sector. I was talking to my friend Simon yesterday and he observed that the essential skill of entrepreneurs and early stage VCs is to “be able to see through the fog of an emerging market and pick out the winning idea.” ” And of course, I agree with that. It is something that we have done pretty well at USV over the years.

Repurposing Content Through Visual Reimagination

crowdSPRING Blog

It’s not easy to consistently turn out high quality blog posts, white papers, newsletters, emails, and more. Blog post series can become white papers. White papers, case studies, and blog posts can become ebooks.

6 Tips I Gave My Team To Help Them Get More From Their Content

Entrepreneurs-Journey.com by Yaro Starak

Here is my review of what I call the six layers of quality content writing , relevant for the web, books, news or even a technical white paper. I gave these tips to my team and thought it would be worth sharing them here on EJ as well. Topic Selection. You already know your niche. You already know your audience,… Read the rest of this entry » Copywriting Search Engine Optimization blog article writing tips content writing how to write headlines

Introducing the Entrepreneur Essentials Video Series

Pascal's View

I’ve written about board governance challenges for startups since 1999, publishing one book, a series of three white papers, and many articles and blog posts on this topic.

The State of Small Business [INFOGRAPHIC]

Up and Running

That’s why earlier this year, we wrote a white paper on the state of small business in the first quarter of 2014, based off of the survey that we conducted of nearly 400 small business owners. How successful would small business owners in the U.S. say they are, if you asked them? Here at Palo Alto Software, we are always interested in helping people succeed in business.

Talk To Each Other! Great Ways To Communicate With Your Customers

YoungUpstarts

White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes.

10 Writings Tips To Get Maximum Impact From Any Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

10 Modern Ways To Kickstart Your Business Website

Startup Professionals Musings

You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Why Your Sales Team Should Spend More Time On Content Marketing

Brandanew

We decided to write in a gated white paper meant for the target segment as a tool of discovery. Well of course there was the cost of writing that paper, but it was close to $1000 when outsourced externally.

Sales 76

Turn Your Website into a Lead Generation Machine

Duct Tape Marketing

Another strategy is to offer an eBook or White Paper in exchange for the information. The white paper offers very valuable information without selling, all while providing their salespeople the information they need to follow up and complete the sale.

How Live-Streaming is Changing Social Media

Duct Tape Marketing

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Over 20 years ago, he identified an opportunity in a growing trend, the white paper.

Social CRM: The New Rules (by Jeremiah Owyang, Altimeter Group.

500 Hats

» Friday, March 05, 2010 Social CRM: The New Rules (by Jeremiah Owyang, Altimeter Group) Why Jeremiah Owyang & Ray Wang rock + why Altimeter Group is kicking ass: Social CRM: The New Rules of Relationship Management (blog post) Social CRM: The New Rules (white paper) View more documents from Jeremiah Owyang. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

New Video: Key Startup Investing Risks for Friends, Family, and Angel Investors

Pascal's View

capital markets Corporate Governance Entrepreneur Entrepreneur Essentials VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech angel investing entrepreneur essentials entrepreneurs investments seed round Establishing a mutual understanding between investors and entrepreneurs as to what each expects from the other is essential to a harmonious beginning for a new venture.

5 Research-Backed Tips for Increasing B2B Sales

Up and Running

Instead of creating a sales brochure, create a white paper. One of TAB’s primary missions is to educate its client-base by providing unlimited resources, such as webinars and white papers, that will help them learn—rather than just selling our services.

B2B 28

10 Tips to the Simplest But Effective Business Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple.

Is 2016 the Year You Will Sell Your Business?

Blogtrepreneur | Entrepreneur Blog

For more specific tips on how to effectively sell your business, read our free white paper, How to Sell a Business, A Step-by-step Guide. This is Part 1 of 3 in this blog post series about Selling Your Business in 2016. Stay tune for part 2 and 3!

VC Governance FAQ: (10) Are limited partner defaults on capital commitments triggering a wave of lawsuits in the venture industry?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability

VC Governance FAQ: (6) Are contract terms in partnership agreements shifting in favor of institutional Limited Partners?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability

VC Governance FAQ: (4) How do you manage risk when backing serial entrepreneurs?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability

Would You Outsource Your Startup to a SaaS?

www.readwriteweb.com

More case studies » White Paper Controlling Datacenter Costs With Virtualization Switch on a server and youve just doubled its cost.

API 28

How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Content can then be relentlessly repurposed, from social media to a blog to a white paper to an e-book, and results measured. Too many entrepreneurs still believe that “if we build it, they will come.”

VC Governance FAQ: (7) How should institutional investors contact VC funds?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability

VC Governance FAQ: (5) How are VC funds governed differently from the governance standards applied to their portfolio companies?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability

VC Governance FAQ: (3) How can investors protect themselves against key-person risk from fraud in VC-backed portfolio companies?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan Mangiero

Author’s Journey #8 – How much of your book have you already written?

Active Garage

White papers. When you begin to write your book, you may be pleasantly surprised to find that you’ve already made significant progress … especially, if you’ve been active in your field for a long time.

How to Prepare to Sell Your Business Simply in 2016

Blogtrepreneur | Entrepreneur Blog

For more specific tips on how to effectively sell your business, read our free white paper, How to Sell a Business, A Step-by-step Guide. This is Part 2 of 3 in this blog post series about Selling Your Business in 2016. You can find Part 1 here ! While selling a business can be one of the biggest steps you ever take, it doesn’t need to be stressful or overly complicated.

How Can Your Company Improve Content Creation And Curation

Brandanew

2) Sponsored research – A white paper demands good research. Content creation and curation is the gathering, organizing and online presentation of content related to a particular theme or topic for your brands.

VC Governance FAQ: (2) Especially now, when transparency is so important, why is limited financial information available from a private company?

Pascal's View

Share and Enjoy: Corporate Governance Entrepreneur VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability capital markets entrepreneurs initial public offering securities markets securities regulation Silicon Valley

VC Governance FAQ: (1) How much information are limited partners (pensions, endowments, foundations, etc.) entitled to receive from a VC fund?

Pascal's View

Share and Enjoy: Adult Education Corporate Governance Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan Mangiero

Whither Venture Capital– A Constructive Perspective from the Kauffman Fellows Program

Pascal's View

” Share and Enjoy: Adult Education Corporate Governance Entrepreneur Innovation Leadership Profiles Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech

Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. If you don’t know where you’re going, how will you know when you get there? I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing.