Expert insights. Personalized for you.
Here is a short white paper by identity theft expert John Sileo , sponsored by Deluxe Corporation , detailing 7 simple smartphone protection tips will help business owners understand these risks and protect their mobile offices. You can download the white paper here. The mobile phone is an indispensable tool these days, be it for personal or business use. MORE
Other times we see large jumps in efficiency (I had a company recently change some text on a landing page and see a 10% improvement in sign-ups to a white paper). Almost universally our best companies are constantly experimenting. This takes different forms in different parts of their businesses but the common theme is that every process, every page on your website, every communication to a customer is an opportunity to test and optimize. MORE
Here is my review of what I call the six layers of quality content writing , relevant for the web, books, news or even a technical white paper. I gave these tips to my team and thought it would be worth sharing them here on EJ as well. Topic Selection. You already know your niche. You already know your audience,… Read the rest of this entry » Copywriting Search Engine Optimization blog article writing tips content writing how to write headlines MORE
” Share and Enjoy: Adult Education Corporate Governance Entrepreneur Innovation Leadership Profiles Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/TechThere is plenty of ink flowing with speculation on the future of the venture capital industry. MORE
Business groups in the UK gave a widely positive reception to the Government’s new industrial strategy white paper. The white paper provides a simple five-part structure setting out how the government will henceforth seek to coordinate policies in pursuit of higher investment and productivity. MORE
For a growing healthcare startup white papers are an affordable way to build a reputation as a thought leader, grow an audience and hopefully grow your business. Grow Marketing & Sales content marketing health startups healthcare marketing white papers MORE
This paper outlines the size of the legal cannabis industry and highlights key legislative, regulatory, and major judicial developments, before diving into the hurdles entrepreneurs in this … read more > White Papers The widening market for legal marijuana has created significant business opportunities for entrepreneurs. Estimates put the existing legal cannabis market at around $2.5-$2.7 MORE
Share and Enjoy: Adult Education Corporate Governance Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan Mangiero MORE
By LAURA LOREK, Publisher of Silicon Hills News In 2011, Joseph Lubin, CEO of ConsenSys and co-founder of Ethereum, read Satoshi Nakamoto’s white paper on Bitcoin. And it clicked for me,” he said. “We We can start to build something on a new trusted infrastructure and potentially build it on a better trust system.” He believed […]. The post ConsenSys Founder Believes Blockchain Technology can Help Produce Ethical Journalism appeared first on SiliconHills. Austin MORE
Continue Reading → Tech Trends AI AlphaGo Alphago zero amazon artificial intelligence Bitcoin blockchain Digital Health Facebook GAFAM Google ICOs Machine Learning ML white papersAs we approach the last stretch of 2017, I wanted to take stock of the tech trends that shaped our year. In the next post, I’ll cover additional tech trends of 2017 and my predictions for 2018. This is a content summary only. MORE
61 
Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan MangieroThis is the third in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. MORE
If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. MORE
Share and Enjoy: Corporate Governance Entrepreneur VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability capital markets entrepreneurs initial public offering securities markets securities regulation Silicon ValleyThis is the second in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
UP Global just released a great new white paper titled Fostering a Startup and Innovation Ecosystem. Enjoy the white paper and join us for the hangout. As you might know, I’m on the board of UP Global and think they are doing amazing things for startup communities around the world. MORE
The ACLU wrote a great white paper titled Principles for Technology-Assisted-Contact-Tracing which generated a clever acronym (TACT). Most people, unless you work either for government or an infectious disease “organization” (non-profit, hospital, health care system) probably had not heard the phrase “contact tracing” until a month or so ago. I now hear and see the phrase “contact tracing” everywhere. MORE
People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Jeff Bezos via Flickr by jdlasica These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or Howard Schultz at the top of Starbucks. They were influencers before they were a brand. MORE
Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers. Wondering what you could possible say in a white paper? MORE
Though Bitcoin presents significant growth opportunities, we … Continue reading → White PapersOnce regarded as part of a libertarian fringe, Bitcoin is increasingly commanding the attention of the world’s major financial institutions, institutional investors, and governmental regulatory bodies. Current estimates put the amount of Bitcoin outstanding at $14.2 million. MORE
If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. MORE
Below is a definition of the rule, taken from the white paper, “A Simple Guide to the Basic Responsibilities of VC-Backed Company Directors” , written by the Working Group on Director Accountability and Board Effectiveness : Business Judgment Rule. MORE
White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes. But at its heart, a white paper is a persuasive, in-depth document that presents a problem and the provides a solution. Dedicated white paper sections of your company’s website can effectively compile relevant information. MORE
The backbone for my contribution to our effort is the best practices work “for practitioners by practitioners” that I have developed in the area of venture capital through the multiple articles and three white papers that I’ve written. I never expected to have my first book published in China, much less in Mandarin, but that goes to show how much the world continues to change. MORE
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the fifth in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Resources ad:tech ad:tech Singapore online influencers social media social media marketing social network white paperLook, Listen and Love. As we head into 2011, we can safely say that to be effective within online PR , marketing, and communication we need to be social. It’s not that strange. MORE
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the fourth in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
think that it also makes sense for institutional investors who don’t have the resources to do a full search to work with consultants—however, I will say that, in my experience, many consultants become gatherers of statistics and information—meaning paper pushers—and few of them actually bother to have a deep and current understanding of what is really going on in the market. This is the seventh in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
Adult Education capital markets Corporate Governance Entrepreneur Entrepreneur Essentials Innovation Leadership Profiles Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/TechAndrew Krowne and I recently co-wrote an article in Tech Crunch , Why SAFE Notes Are Not Safe for Entrepreneurs. MORE
Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the sixth in our series of ten frequently asked questions from investors in venture capital partnerships. Susan Mangiero , CEO of Investment Governance’s Fiduciary X , asked me the following: Question: You had some thoughts about contract terms. MORE
Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Journalists Expect an Online Newsroom. Journalists, customers, and other influencers use your website and online pressroom to find information about your company. More than any other part of your website, your online newsroom should be a snapshot of your brand. MORE
Share and Enjoy: Adult Education Entrepreneur Innovation VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the ninth in our series of ten frequently asked questions from investors in venture capital partnerships. Susan Mangiero , CEO of Investment Governance’s Fiduciary X , asked me the following: Question: Do you think than anemic IPO market will remain a deterrent to VC investing? MORE
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Innovation VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability capital markets regulation reform securities regulation venture capital exitsThis is the eighth in our series of ten frequently asked questions from investors in venture capital partnerships. MORE
Resources like white papers, blog posts, webinars, etc. Before you commission your next white paper or record your weekly webinar, collect some qualitative data from your existing customer base, which will likely have the same shared buyer persona as your target market. MORE
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the last in our series of 10 frequently asked questions from investors in venture capital partnerships. MORE
Start Adding White Papers and eBooks. Instead, you can create your own white papers and eBooks to share on your website. You can use a white paper or eBook to show your expertise. Credibility is important in the business world, especially in service-based businesses. Consumers trust credible professionals over someone that they’ve never heard of before. And businesses can help build their online credibility in several ways. MORE
I’ve written about board governance challenges for startups since 1999, publishing one book, a series of three white papers, and many articles and blog posts on this topic. Adult Education Corporate Governance Entrepreneur Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech MORE
Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. If you have a website, then content improvement should be one of your primary goals as a way to increase visitors. Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. MORE
Share and Enjoy: Adult Education Entrepreneur Innovation Science VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Techmso-bidi-font-family:Arial"> mso-bidi-font-family:Arial"> The Q1 2009 venture capital investment statistics. are in, and they are down, BIG. While. nobody expected a strong showing given the environment, the magnitude of the across-the-board declines should give everyone pause. MORE
Having more independent directors, however, does not necessarily correlate to having a more effective board– let’s not forget models of director independence, such as Tyco and Enron, that were emblematic of poor board governance. * Still dominated by white males: in 2011, 9% of boards have no female directrs, 16.2% MORE
34 Adult Education Books capital markets Corporate Governance Entrepreneur Eye Opening Experiences Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability Can you name five benign dictators who have ruled successfully for any meaningful period of time (non-fiction)? MORE
Share and Enjoy: Adult Education Aspen Institute Books Corporate Governance Council on Foreign Relations Eye Opening Experiences Foreign Policy Innovation Leadership Profiles Levensohn Venture Partners Podcast Science Socrates Society VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director AccountabilityI usually try to keep my blog posts short. MORE
" Share and Enjoy: Adult Education Entrepreneur VC Board Best Practices Venture Board Governance White Papers Venture Capital MORE
capital markets Corporate Governance Entrepreneur Entrepreneur Essentials VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech angel investing entrepreneur essentials entrepreneurs investments seed round Establishing a mutual understanding between investors and entrepreneurs as to what each expects from the other is essential to a harmonious beginning for a new venture. MORE
Share and Enjoy: Adult Education Entrepreneur Foreign Policy Leadership Profiles Levensohn Venture Partners Science Socrates Society VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/TechI’ve been to Washington, D.C. twice in the last two weeks to. speak with legislators and government agency representatives about the need for. a renewed public policy commitment dedicated to supporting long-term innovation in. America. MORE
White Paper Related Topics YFS Magazine
JUNE 4, 2018
For a growing healthcare startup white papers are an affordable way to build a reputation as a thought leader, grow an audience and hopefully grow your business. Grow Marketing & Sales content marketing health startups healthcare marketing white papers
YoungUpstarts
JUNE 14, 2011
Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Resources ad:tech ad:tech Singapore online influencers social media social media marketing social network white paperLook, Listen and Love. As we head into 2011, we can safely say that to be effective within online PR , marketing, and communication we need to be social. It’s not that strange.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YoungUpstarts
FEBRUARY 1, 2012
Here is a short white paper by identity theft expert John Sileo , sponsored by Deluxe Corporation , detailing 7 simple smartphone protection tips will help business owners understand these risks and protect their mobile offices. You can download the white paper here. The mobile phone is an indispensable tool these days, be it for personal or business use.
YoungUpstarts
MARCH 23, 2018
Business groups in the UK gave a widely positive reception to the Government’s new industrial strategy white paper. The white paper provides a simple five-part structure setting out how the government will henceforth seek to coordinate policies in pursuit of higher investment and productivity.
Duct Tape Marketing
MAY 3, 2013
Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. If you’d like to put this high-powered marketing device to work, here are eight tips on writing effective white papers. Wondering what you could possible say in a white paper?
YoungUpstarts
JUNE 15, 2011
Download the rest of this white paper here. This white paper is brought to you by mynewsdesk.com , in association with ad:tech Singapore 2011. Journalists Expect an Online Newsroom. Journalists, customers, and other influencers use your website and online pressroom to find information about your company. More than any other part of your website, your online newsroom should be a snapshot of your brand.
VC Cafe
DECEMBER 4, 2017
Continue Reading → Tech Trends AI AlphaGo Alphago zero amazon artificial intelligence Bitcoin blockchain Digital Health Facebook GAFAM Google ICOs Machine Learning ML white papersAs we approach the last stretch of 2017, I wanted to take stock of the tech trends that shaped our year. In the next post, I’ll cover additional tech trends of 2017 and my predictions for 2018. This is a content summary only.
Pascal's View
JULY 1, 2014
Adult Education Books capital markets Corporate Governance Entrepreneur Eye Opening Experiences Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability Can you name five benign dictators who have ruled successfully for any meaningful period of time (non-fiction)?
Early Growth Financial Services
MARCH 26, 2015
This paper outlines the size of the legal cannabis industry and highlights key legislative, regulatory, and major judicial developments, before diving into the hurdles entrepreneurs in this … read more > White Papers The widening market for legal marijuana has created significant business opportunities for entrepreneurs. Estimates put the existing legal cannabis market at around $2.5-$2.7
Early Growth Financial Services
JULY 24, 2015
Though Bitcoin presents significant growth opportunities, we … Continue reading → White PapersOnce regarded as part of a libertarian fringe, Bitcoin is increasingly commanding the attention of the world’s major financial institutions, institutional investors, and governmental regulatory bodies. Current estimates put the amount of Bitcoin outstanding at $14.2 million.
Pascal's View
SEPTEMBER 4, 2013
I’ve written about board governance challenges for startups since 1999, publishing one book, a series of three white papers, and many articles and blog posts on this topic. Adult Education Corporate Governance Entrepreneur Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech
Pascal's View
OCTOBER 9, 2013
capital markets Corporate Governance Entrepreneur Entrepreneur Essentials VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech angel investing entrepreneur essentials entrepreneurs investments seed round Establishing a mutual understanding between investors and entrepreneurs as to what each expects from the other is essential to a harmonious beginning for a new venture.
Pascal's View
NOVEMBER 25, 2011
Having more independent directors, however, does not necessarily correlate to having a more effective board– let’s not forget models of director independence, such as Tyco and Enron, that were emblematic of poor board governance. * Still dominated by white males: in 2011, 9% of boards have no female directrs, 16.2%
Pascal's View
SEPTEMBER 5, 2010
The backbone for my contribution to our effort is the best practices work “for practitioners by practitioners” that I have developed in the area of venture capital through the multiple articles and three white papers that I’ve written. I never expected to have my first book published in China, much less in Mandarin, but that goes to show how much the world continues to change.
Pascal's View
MARCH 19, 2010
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the last in our series of 10 frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 17, 2010
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Innovation VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability capital markets regulation reform securities regulation venture capital exitsThis is the eighth in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 15, 2010
Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the sixth in our series of ten frequently asked questions from investors in venture capital partnerships. Susan Mangiero , CEO of Investment Governance’s Fiduciary X , asked me the following: Question: You had some thoughts about contract terms.
Pascal's View
MARCH 11, 2010
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the fourth in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 9, 2010
Share and Enjoy: Corporate Governance Entrepreneur VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director Accountability capital markets entrepreneurs initial public offering securities markets securities regulation Silicon ValleyThis is the second in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 16, 2010
think that it also makes sense for institutional investors who don’t have the resources to do a full search to work with consultants—however, I will say that, in my experience, many consultants become gatherers of statistics and information—meaning paper pushers—and few of them actually bother to have a deep and current understanding of what is really going on in the market. This is the seventh in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 12, 2010
Share and Enjoy: Adult Education Corporate Governance Entrepreneur Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the fifth in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 10, 2010
Share and Enjoy: Adult Education Corporate Governance Leadership Profiles Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan MangieroThis is the third in our series of ten frequently asked questions from investors in venture capital partnerships.
Pascal's View
MARCH 18, 2010
Share and Enjoy: Adult Education Entrepreneur Innovation VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Tech Working Group on Director AccountabilityThis is the ninth in our series of ten frequently asked questions from investors in venture capital partnerships. Susan Mangiero , CEO of Investment Governance’s Fiduciary X , asked me the following: Question: Do you think than anemic IPO market will remain a deterrent to VC investing?
Pascal's View
JUNE 11, 2009
” Share and Enjoy: Adult Education Corporate Governance Entrepreneur Innovation Leadership Profiles Levensohn Venture Partners VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/TechThere is plenty of ink flowing with speculation on the future of the venture capital industry.
Pascal's View
MARCH 8, 2010
Share and Enjoy: Adult Education Corporate Governance Uncategorized VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director Accountability Fiduciary X Susan Mangiero
Pascal's View
APRIL 19, 2009
Share and Enjoy: Adult Education Entrepreneur Innovation Science VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/Techmso-bidi-font-family:Arial"> mso-bidi-font-family:Arial"> The Q1 2009 venture capital investment statistics. are in, and they are down, BIG. While. nobody expected a strong showing given the environment, the magnitude of the across-the-board declines should give everyone pause.
Pascal's View
SEPTEMBER 29, 2008
Below is a definition of the rule, taken from the white paper, “A Simple Guide to the Basic Responsibilities of VC-Backed Company Directors” , written by the Working Group on Director Accountability and Board Effectiveness : Business Judgment Rule.
Pascal's View
MARCH 4, 2009
Share and Enjoy: Adult Education Entrepreneur Foreign Policy Leadership Profiles Levensohn Venture Partners Science Socrates Society VC Board Best Practices Venture Board Governance White Papers Venture Capital Web/TechI’ve been to Washington, D.C. twice in the last two weeks to. speak with legislators and government agency representatives about the need for. a renewed public policy commitment dedicated to supporting long-term innovation in. America.
Pascal's View
NOVEMBER 7, 2008
" Share and Enjoy: Adult Education Entrepreneur VC Board Best Practices Venture Board Governance White Papers Venture Capital
Pascal's View
MAY 10, 2009
Share and Enjoy: Adult Education Aspen Institute Books Corporate Governance Council on Foreign Relations Eye Opening Experiences Foreign Policy Innovation Leadership Profiles Levensohn Venture Partners Podcast Science Socrates Society VC Board Best Practices Venture Board Governance White Papers Venture Capital Working Group on Director AccountabilityI usually try to keep my blog posts short.
Feld Thoughts
SEPTEMBER 22, 2014
UP Global just released a great new white paper titled Fostering a Startup and Innovation Ecosystem. Enjoy the white paper and join us for the hangout. As you might know, I’m on the board of UP Global and think they are doing amazing things for startup communities around the world.
YoungUpstarts
NOVEMBER 9, 2016
White paper. Originating in the world of politics, a white paper was a legislative document that proposed a particular solution. These days there are white papers in most industries with a variety of different purposes. But at its heart, a white paper is a persuasive, in-depth document that presents a problem and the provides a solution. Dedicated white paper sections of your company’s website can effectively compile relevant information.
SiliconHills
MARCH 17, 2019
By LAURA LOREK, Publisher of Silicon Hills News In 2011, Joseph Lubin, CEO of ConsenSys and co-founder of Ethereum, read Satoshi Nakamoto’s white paper on Bitcoin. And it clicked for me,” he said. “We We can start to build something on a new trusted infrastructure and potentially build it on a better trust system.” He believed […]. The post ConsenSys Founder Believes Blockchain Technology can Help Produce Ethical Journalism appeared first on SiliconHills. Austin
Startup Professionals Musings
AUGUST 14, 2020
Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.
YoungUpstarts
DECEMBER 4, 2018
Start Adding White Papers and eBooks. Instead, you can create your own white papers and eBooks to share on your website. You can use a white paper or eBook to show your expertise. Credibility is important in the business world, especially in service-based businesses. Consumers trust credible professionals over someone that they’ve never heard of before. And businesses can help build their online credibility in several ways.
Entrepreneurs-Journey.com by Yaro Starak
APRIL 15, 2012
Here is my review of what I call the six layers of quality content writing , relevant for the web, books, news or even a technical white paper. I gave these tips to my team and thought it would be worth sharing them here on EJ as well. Topic Selection. You already know your niche. You already know your audience,… Read the rest of this entry » Copywriting Search Engine Optimization blog article writing tips content writing how to write headlines
The Startup Magazine
OCTOBER 5, 2020
Resources like white papers, blog posts, webinars, etc. Before you commission your next white paper or record your weekly webinar, collect some qualitative data from your existing customer base, which will likely have the same shared buyer persona as your target market.
VC Adventure
APRIL 10, 2019
Other times we see large jumps in efficiency (I had a company recently change some text on a landing page and see a 10% improvement in sign-ups to a white paper). Almost universally our best companies are constantly experimenting. This takes different forms in different parts of their businesses but the common theme is that every process, every page on your website, every communication to a customer is an opportunity to test and optimize.
Feld Thoughts
APRIL 23, 2020
The ACLU wrote a great white paper titled Principles for Technology-Assisted-Contact-Tracing which generated a clever acronym (TACT). Most people, unless you work either for government or an infectious disease “organization” (non-profit, hospital, health care system) probably had not heard the phrase “contact tracing” until a month or so ago. I now hear and see the phrase “contact tracing” everywhere.
Startup Professionals Musings
MARCH 13, 2019
If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short.
Startup Professionals Musings
APRIL 24, 2019
People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Jeff Bezos via Flickr by jdlasica These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or Howard Schultz at the top of Starbucks. They were influencers before they were a brand.
Startup Professionals Musings
MARCH 19, 2017
If necessary, create a separate white paper for other details and reports. Use white space liberally, spell-checker, and proofread. If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short.
YoungUpstarts
AUGUST 30, 2017
Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. If you have a website, then content improvement should be one of your primary goals as a way to increase visitors. Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power.
Let's personalize your content