8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)
Duct Tape Marketing
MAY 3, 2013
Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Tip 7: But don’t call it a white paper.