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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.

Retention 109
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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies. and “Did the product serve your needs?”.

Customer 128
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4 Tips To Help You Increase Customer Loyalty

YoungUpstarts

What would your business look like if you were able to increase your retention rates by 10 or 15 percent? Research shows that increasing customer retention rates by five percent – which is basically a sign of loyalty – can increase profits by 25 to 95 percent. Net Promoter Score software is one example.

Customer 207
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

This is true not only in terms of GAAP net profit (most conservative representation of profit), but also Airbnb’s FCF is well above even its adjusted EBITDA (most liberal representation of profit, sometimes referred to in jest as “profit before the bad stuff”).

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Product 102
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Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 134