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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

In 2010 it paid for several airfares that we would have otherwise come straight off the bottom line. Ten small business tax planning tips for 2010! 5 great viral marketing campaigns (and what small businesses can learn from them!). A cool iPhone app that I use when planning trips and when traveling is TripCase.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Bekkers and Wiepking (2010) examined why people donate to charities. Before launching your campaign, build your community reputation.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Both were above industry benchmarks, which was something we were really proud of.

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Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

Next, SMBs, like their larger competitors, must devise and initiate promotional campaigns in advance of the Thanksgiving, Christmas and New Year’s season. Campaigns that reward existing users with special discounts and other promotional offers such as BOGO and free or discounted tangential products and services with purchases.

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Crowdsourcing Hope With Online Donation Platform GoFundMe

YoungUpstarts

The site lets users manage their campaigns, thank donors and even communicate with supporters. San-Diego, California-based GoFundMe essentially is a crowdfunding platform that lets someone collect donations for a personal cause or a life event. GoFundMe deducts a 5% fee from payments users receive, and never charges donors.

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The positive reception of the brand increased to the point of being named Tech Company of the Year by USA Today.

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[Review] Loveworks

YoungUpstarts

It’s great insight into how creatives think – as someone from the F&B industry, I particularly enjoyed the examples of how Guinness conquered Africa (through a campaign that featured a James Bond-esuqe character called Michael Power), when SKOL leveraged on Brazil’s largest cultural event Carnival, or even Miller’s High (..)