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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. A corporation like Starbucks could pick locations by throwing a dart at a map and know they’ll at least break even with a new location and mediocre customer service.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. The new approach makes so much more sense.

Customer 168
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 394
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Teaching Entrepreneurship in “Chilecon Valley”

Steve Blank

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market. The syllabus for the Stanford course can be seen here.

Chile 237
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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey. Taking My Class. Origins of the Lean Startup.

Lean 120
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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

In e-commerce, retaining customers is essential to the survival of your business. It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. Engage your customers.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video? At first this seemed to be a fatal stake through the heart of the class.

Oakland 306