2012 Marketing Metrics Sales 
Up and Running
JULY 6, 2021
Traffic leads to inquiries and sales, and consistent visits from the same users mean repeat customers. When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. Traffic decline can make any marketer anxious, but it’s a normal part of the cycle.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. August 7, 2012 by Alistair. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.
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ConversionXL
JANUARY 30, 2013
eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Wrong metric. Black Friday data.
A Smart Bear: Startups and Marketing for Geeks
APRIL 15, 2014
And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months. Some are huge ideas that carry huge risk but could be transformative in our market, that will take us years to realize.
Startup Lessons Learned
SEPTEMBER 6, 2012
You’ll learn how to conduct the right kind of customer interviews, prioritize high-risk assumptions, design experiments, and measure the effectiveness of your product (not your marketing). Engineering Your Sales Process with Sean Murphy and Scott Sambucci. Traditional sales training stresses “every no moves you closer to a yes.”
Both Sides of the Table
NOVEMBER 14, 2017
Sam also had a vision as early as 2012 about how MakeSpace would be a large employer of middle-income jobs: The company would hire employees rather than just have contractors and he would lead the effort to ensure they had opportunities for growth and benefits for their families. How profitable is my product or service?
Cracking the Code
MARCH 10, 2008
Measuring sales and marketing effectiveness of SaaS companies. For companies with short implementation cycle (like e-mail marketing), then the revenue can be recognized in the same quarter and therefore the formula should be calculated with the S&M cost from the quarter N, not (N-1) for the same reason. at 8:58 PM.
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